Senior CRM Manager

Location: Remote (United States)Summary:We are seeking a CRM Manager / Senior Manager to own our end-to-end CRM strategy and execution as our business enters its next stage of growth. This role goes beyond channel management and will be responsible for developing a holistic lifecycle marketing approach that drives retention, repeat purchase, customer loyalty, and long-term brand advocacy.The ideal candidate has deep hands-on experience with email and SMS marketing at scale and has operated at the level of a growth-stage DTC brand. You’ve successfully led CRM across multiple brands, adapting strategies to different customer journeys and product mixes.Responsibilities:

• Own the full CRM strategy and roadmap across existing Email & SMS channels and develop a plan for additional future opportunities such as Loyalty.
• Build and launch new lifecycle campaigns and optimize existing journeys and flows (welcome, post-purchase etc.).
• Partner with Growth Marketing, Brand, and Creative to deliver best-in-class customer experiences.
• Develop and manage segmentation, personalization, and testing frameworks.
• Lead initiatives for refer-a-friend, reviews, and reputation management programs.
• Analyze campaign performance and customer data to inform strategy and maximize retention.
• Represent the voice of the customer in all key internal planning, discussions and initiatives; provide regular feedback to the team
• Ensure compliance with email/SMS marketing regulations.
• Oversee vendor relationships and tools for CRM execution.

Qualifications:

• 5+ years of CRM or lifecycle marketing experience in a DTC brand environment.
• Proven end-to-end CRM ownership and demonstrated ability to understand customer behavior and formulate people-first strategies.
• Strong, hands-on expertise in Email + SMS platforms, especially Klaviyo.
• First-hand experience managing email deliverability and strong technical knowledge of the full email ecosystem
• Experience across multiple brands or product categories.
• Demonstrated success driving measurable impact on retention, LTV, and customer loyalty.
• Knowledge of loyalty program design, referral programs, and advocacy strategies.
• Strong analytical skills with ability to translate insights into action.
• Collaborative mindset and ability to work cross-functionally in a fast-paced environment.

Key Success Attributes:

• Ownership and Impact
• Curiosity-Driven Culture
• Thrive in a Fast-Paced Environment

Employment Information:This position is Remote in the United StatesCompensation:  $100,000 - $115,000/yearAbout Tumbler:At Tumbler, we’re not just revolutionizing kitchen tools; we’re creating a workplace where innovation, collaboration, and personal growth thrive. We are passionate about empowering our team to take ownership of their work, think creatively, and make a meaningful impact every day.Our journey started with a simple idea: to make knife maintenance accessible and efficient. Today, we bring that same simplicity and excellence to how we operate as a team. We believe that great ideas come from empowered people, and we’re committed to fostering an environment where everyone can grow, contribute, and succeed.Join us and make your mark at Tumbler, where great work leads to great results—and great careers.

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