Senior Digital Paid Media Specialist

Job Description:

The Senior Specialist, Digital Paid Media is a key contributor responsible for executing and implementing innovative digital paid media strategies designed to drive brand awareness and grow customer acquisition. This role directly manages the day-to-day paid digital marketing campaigns, including but not limited to; paid search, display, and social advertising strategies across both trade and consumer audiences. Their expertise is an integral part of ensuring an effective digital strategy and efficient media buying, helping to drive growth and success for Cambria on digital platforms.

The ideal candidate will closely collaborate with creative and social teams, ideating and developing requirements in support of digital paid media and social advertising campaigns. They will also work closely with analytics teams on coordinating reporting and insights from past campaigns, sharing data with key stakeholders and cross-functional teams. This role supports the coordination of all assets, across internal and external teams, as well as developing a close partnership with media vendors.

Essential Roles and Responsibilities:

• Manage, reconcile, and optimize digital media budgets effectively to achieve campaign and marketing objectives

• Formulate and execute comprehensive digital paid media strategies

• Oversee end-to-end management of paid media campaigns across various platforms (e.g., Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, etc)

• Optimize campaigns for performance, ensuring maximum ROI and efficiency.

• Generate regular reports to showcase key metrics and the impact of paid media efforts on business goals

• Coordinate paid digital ads for search and social campaigns; project manage creative assets with Creative Team, resourcing any missing information or deliverables to finalize the campaign and ensuring a timely launch

• Stay abreast of industry trends, competitor activities, and emerging technologies to drive continuous improvement

• Conduct in-depth audience analysis to refine targeting parameters and align messaging with target demographics

• Collaborate with the creative team and social media team to develop compelling ad creatives and messaging that resonate with the target audience across the funnel; ensure all digital assets align with brand guidelines and objectives

Qualifications and Skills:

• Knowledge of Meta, Pinterest, Google and Bing advertising best practices

• Familiarity with website analytics platforms such as GA4 & Adobe Analytics

• Ability to think strategically to identify and define keyword opportunities

• Good understanding of organic/paid social and search campaigns, and campaign workflows

• Strong knowledge of Microsoft Excel and/or Google Docs

Minimum Requirements:

Education: Bachelor’s degree, or equivalent experience in marketing, advertising, communications, or public relations

Experience: 3+ years of digital paid media experience required. Digital agency or consulting firm, preferred

Systems: Meta, Pinterest, Google Ads, Microsoft Ads, Yext, Google Search Console, SEMRush, Screaming Frog, Google Analytics, Adobe Analytics, Demandbase

Additional Requirements:

Managerial Requirements: N/A

Physical Requirements: Office position requiring telephone and computer use. Able to lift up to 20 pounds occasionally / sparingly (office supplies, packages, samples). May need to bend, reach, walk, or stoop occasionally. Prolonged periods sitting and/or standing at a desk and working on a computer.

Travel Requirements: Limited to no travel

Cambria’s starting salary for this position is $67,500 - $84,000. Pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the target for new hires for the position. Individual pay is determined by several factors, including work location, job-related experience, and relevant education and/or training.

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

At Cambria, dedication to philanthropy and our people is at the heart of who we are. We strive to make a meaningful difference in the world every day by prioritizing employee well-being and fostering inclusivity and empowerment. Under the banner of CambriaCares, our philanthropic endeavors show our commitment to our people and our community to uplift kids, support education, and contribute to a sustainable future.

For additional company information, please visit www.CambriaUSA.com

An offer of employment is contingent upon the successful completion of a background verification check, subject to applicable laws and regulations. The results will be reviewed based on the individual's record, and the specific duties and requirements of the job.