Senior Direct Marketing Strategist

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Job Summary

The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution.Essential Job Functions

• Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%)
• Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%)
• Help develop marketing plans and testing strategies. - (10%)
• Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%)
• Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread’s internal agency and external vendors. - (10%)
• Perform competitor and industry research leveraging both public and non-public sources. - (5%)
• Partner with the analytics team to analyze and report on marketing campaign performance. - (5%)

Minimum Qualifications

• High School Diploma or GED.
• 5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce.

Preferred Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related area, or equivalent experience.

Skills

• A/B Testing
• Credit Card
• Digital Marketing
• Direct Marketing
• Email Marketing
• Financial Acumen
• Marketing Strategies

Reports To: Senior Manager and aboveDirect Reports: 0Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 10% quarterly

Physical and Mental RequirementsTo perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$79,500.00 - $144,100.00

Full Salary Range for position:

California: $91,500.00 - $180,100.00Colorado: $79,500.00 - $151,300.00New York: $87,500.00 - $180,100.00Washington: $83,500.00 - $165,700.00Maryland: $83,500.00 - $158,500.00Washington DC: $91,500.00 - $165,700.00Illinois: $79,500.00 - $158,500.00New Jersey: $91,500.00 - $165,700.00Vermont: $79,500.00 - $144,100.00Ohio: $79,500.00 - $144,100.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.  New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).  Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.   Hired associates can immediately enroll in Bread Financial’s 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial®

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.  Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.  The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations.  If you need assistance to accommodate a disability, you may request an accommodation at any time.  Please contact the Recruiting Team at TaOps@breadfinancial.com.

Job Family:

Marketing

Job Type:

Regular