Senior Director Shopper Marketing

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Sr. Director Shopper Marketing leads the enterprise's Shopper Marketing and Consumer Experience function, ensuring seamless translation of brand strategy into in-store and online retail execution. This role aligns shopper insights, category growth objectives, and brand equity to drive purchase conversion, category leadership, and customer engagement across omnichannel environments.

This leader oversees the end-to-end shopper journey, from insights and retail activation to conversion measurement, bridging Marketing, Sales, and retailer collaboration. They ensure Haleon's brands show up consistently and compellingly across every shopper touchpoint, enabling growth through insight-driven omnichannel campaigns and differentiated retail experiences.

The Shopper/Consumer Experience organization integrates Shopper Marketing, a collaborative innovation hub where Haleon and customer partners co-create and test retail experiences in realistic settings. Together, these teams drive conversion, category growth, and consumer satisfaction by merging behavioral science, data analytics, and creative retail activation.

The Senior Director will lead Haleon's end-to-end shopper activation strategy across Retail Media Networks and instore environments, working in close partnership with our Integrated Media team. This leader will connect digital and physical touchpoints to deliver seamless, insight driven activation that drives conversion across the full path to purchase.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Shopper & Consumer Strategy Leadership

• Define and evolve Haleon's Shopper and Consumer Experience vision, aligning brand purpose with retail activation excellence.

• Lead development of omnichannel strategies connecting physical and digital shelves, optimizing consumer conversion at the point of sale.

• Translate shopper insights into actionable marketing and merchandising strategies that influence purchase behavior and enhance category growth.

• Institutionalize test-and-learn and human-centric insight practices to inform point-of-sale activations (e.g., advanced behavior research and market intelligence).

Omnichannel Activation & Retail Excellence

• Lead end-to-end design and execution of integrated campaigns across in-store, and digital commerce to drive conversion and category growth.

• Partner with Sales and Brand teams to deliver joint business plans with top retail partners (e.g., Walmart, Amazon, Dcomm, Target, Drug); align trade, promotion, and merchandising to maximize ROI.

• Orchestrate customer journey improvements across channels; partner with tech/data teams to enable targeting, personalization, and measurement at scale.

• Drive best-in-class execution through in-store merchandising and digital commerce initiatives.

Organizational Capability & Talent Development

• Serve as a critical bridge between Category GM, Marketing, and Sales teams to ensure alignment on growth priorities and execution standards.

• Build a high-performing team that combines creative, analytical, and commercial capabilities to deliver measurable in-market results.

• Develop frameworks, governance, and training to elevate Haleon's shopper marketing excellence across channels.

Performance & Continuous Improvement

• Establish clear KPIs and dashboards to track activation performance, conversion rates, and return on marketing investment.

• Drive optimization of campaigns and partnerships through continuous learning cycles and test-and-learn methodologies.

• Report performance outcomes and insights to Category GMs and CMO leadership, recommending actions to enhance shopper experience ROI.

Key Capabilities:

Insight Mastery & Behaviour Science

Applies deep understanding of shopper psychology and data-driven insight to reveal what drives purchase behavior. Combines syndicated data, primary research, and behavioral frameworks to uncover actionable growth levers. Translates insights into clear "Where to Play / How to Win" choices and embeds them in category and channel plans to guide investment and execution.

Omnichannel Fluency

Leads integrated campaigns across in-store and eCommerce to deliver seamless consumer journeys. Understands the mechanics of retail networks (e.g., Walmart Connect, Amazon Ads) and optimizes media, trade, and merchandising spend for conversion and ROI. Ensures cohesive planning and measurement across all shopper touchpoints.

CX & Journey Design Leadership

Owns end-to-end shopper experience design, connecting physical and digital journeys to improve engagement, conversion, and loyalty. Partners across marketing, sales, and data teams to map, test, and optimize the purchase journey. Applies KPIs like NPS, repeat rate, and digital shelf health to continuously enhance experience quality.

Commercial & Analytical Rigor

Operates with strong business acumen and quantitative precision. Interprets retail, pricing, and promotional data to link shopper programs to category growth and profitability. Establishes disciplined performance tracking, synthesizing data into insights that inform decisions, justify investments, and maximize marketing ROI.

Enterprise Influence

Navigates complex matrix environments to align diverse stakeholders around shared shopper and customer goals. Builds strong partnerships with Brand, Sales, and Retail teams to integrate strategies and deliver joint business plans. Influences outcomes through credibility, data-driven storytelling, and collaborative leadership.

Operating Excellence

Instills operational discipline, agility, and governance across the Shopper/Consumer Experience function. Sets clear decision rights, manages budgets and timelines rigorously, and scales successful pilots through test-and-learn frameworks. Builds team capability and drives continuous improvement through structured processes and accountability.

• The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 15+ years of leadership experience in Shopper Marketing, Consumer Experience, or Customer Marketing within CPG/FMCG or retail sectors

• Proven track record of delivering omnichannel shopper strategies that drive measurable sales uplift and brand impact

• Experience leading large, cross-functional teams integrating insights, creative, and commercial functions

• Demonstrated success building retail partnerships and executing joint business plans that influence both category and customer outcomes

• Experience operationalizing test-and-learn retail innovation or consumer experimentation frameworks

• History of elevating organizational capabilities in data-driven marketing, consumer engagement, and retailer collaboration

WIN AS ONE BEHAVIOURS

• Consumer First Always: Constantly scanning the horizon, surfacing external trends to constructively challenge and shape a consumer and purpose-led strategy.

• Collaboration For Impact: Developing a climate of candor and respect for differences, setting others up to partner and collaborate across boundaries.

• Unlock Value At Pace: Enabling decisions in conditions of uncertainty, informed by our values, instead of a detailed rule book.

• Grow Myself & Others: Building a high performance and continuous feedback culture, inspiring an owner's mindset in all.

KEY PERFORMANCE INDICATORS

• Conversion & Sales Growth: Improvement in conversion rates and category share across top retail partners

• Brand Consistency: Alignment of brand execution across in-store, digital, and media channels

• Omnichannel Campaign Performance: Effectiveness of campaigns as measured by engagement, reach, and ROI

• Retail Partner Collaboration: Strength and depth of retailer joint business plans and activation outcomes

• Innovation & Learning Impact: Number of lab-tested activations scaled enterprise-wide; time-to-market reduction

• Consumer Satisfaction: Improvements in NPS or equivalent consumer experience metrics across touchpoints

• Organizational Capability: Bench strength, retention, and development metrics for Shopper Marketing talent

The salary range for this role is $ 228,512 - 285,640 USD + bonus

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

2026-02-11

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:

Use subject line: 'Haleon Careers: Job Accommodation Request'

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Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.