Senior Field Marketing Specialist
OVHcloudReston, VA
$85,000 - $100,000 / year
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Job Description
Job SummaryThe Senior Field Marketing Specialist plays a pivotal role in orchestrating high-energy, game-changing events that ignite qualified pipelines and foster deep, lasting relationships with key target accounts. This dynamic role is at the heart of driving strategic event initiatives, from high-impact tradeshows and partner meetings to innovative webinars, ensuring every event leaves a tangible mark on the business and aligns perfectly with the company’s brand vision.The Senior Field Marketing Specialist collaborates seamlessly with cross-functional teams—Sales, Brand, Growth, and Marketing Operations—to craft and execute integrated, performance-driven event programs that bridge awareness and revenue, delivering measurable, high-ROI outcomes that power business growth.Base pay range: $85,000 - $100,000 (based on relevant experience).Essential Duties & ResponsibilitiesEvent Planning & Execution
- Plan and execute a portfolio of field, partner, and virtual events that align with go-to-market priorities and target account lists.
- Oversee all event logistics, timelines, vendors, and onsite coordination (booth design, collateral, shipping, staffing, lead capture).
- Develop event plans and post-event reporting for trade shows, conferences, and hosted events.
- Partner with Sales to define attendee goals, devise pre-event activities (when applicable), and post-event follow-up expectations.
- Coordinate webinar programming in partnership with third-parties, Product Marketing, and Demand Gen teams.
- Ensure all events contribute to measurable demand outcomes — lead generation, pipeline acceleration, and account engagement.
- Collaborate with the Demand Gen Manager to integrate events into campaign calendars and ABM plays.
- Support pre- and post-event campaigns (email, paid media, landing pages, social) to maximize attendance and follow-up conversions.
- Track and report key event metrics including registrations, leads captured, pipeline influenced, and ROI.
- Maintain relationships with external event vendors, agencies, and platforms.
- Process contracts and track event spend according to budget, ensuring accuracy in forecasting and invoicing.
- Participate in contract negotiations and formalization for event participation, sponsorships, and services within approved budget limits.
- Demand Generation & ABM: Integrates events into broader campaign strategy and post-event nurture.
- Sales: Coordinates pre- and post-event engagement to drive account activation.
- Brand & Integrated Marketing: Ensures creative assets, messaging, and booth design meet brand standards.
- Growth & Digital: Partners on event promotion through paid, organic, and retargeting channels.
- Marketing Operations: Collaborates on data capture, attribution, and reporting dashboards.
- 3+ years of experience in event marketing, field marketing, or demand generation.
- Proven success facilitating trade shows, partner events, and webinars that drive measurable pipeline.
- Strong project management and vendor negotiation skills.
- Experience collaborating with Sales and Marketing teams to align events with revenue goals.
- Familiarity with CRM and MAP systems (Salesforce, Marketo, or HubSpot) for lead capture and reporting.
- Familiarity in project management tools (Jira, Confluence, Asana, Smartsheet, or Monday.com).
- Excellent organizational and communication skills with high attention to detail.
- This role will demand some physical activity requiring lifting and moving boxes of up to 40 lbs, on occasion.
- Ability to travel occasionally for events (15–20%).
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Submit 10x as many applications with less effort than one manual application.