Senior Graphic Designer

About the Job

Lead Nysonian's 10-person design team while remaining hands-on in production. This person owns visual quality across ads, campaigns, and marketing assets — translating the VP of Creative's and CMO's vision into fast, high-performing creative that scales profitably.

What They'll Do

• Own all design briefs and creative execution for paid ads, social campaigns, and marketing assets.
• Personally design key assets each week — turning direction from the VP of Creative and CMO into finished creative with taste and precision.
• Lead and mentor a 10-person design team (based remotely), improving their speed, design eye, and execution quality.
• Build and implement design systems and templates that improve team output and consistency.
• Partner closely with the VP of Creative, CMO, and Head of Growth to align design execution with performance goals.
• Introduce structure to design workflows — naming, versioning, templates, automation (AI where useful).
• Maintain a refined brand aesthetic while ensuring creative converts in paid performance environments.

What “Great” Looks Like (KPIs)

• ≥80% first-cut creative approval rate.
• Creative win rate: % of assets meeting or beating CPA/ROAS benchmarks.
• Consistent reduction in turnaround time (brief → final asset).
• Standardized systems that allow design team to move 30–50% faster.
• Improved visual consistency across all brand touchpoints.

Must-Haves (Non-Negotiables)

• 3–5+ years of hands-on graphic design experience in DTC or a performance-focused eCommerce brand/agency.
• Proven ability to create high-performing ad creative
• Expert in Adobe Photoshop and Illustrator.
• Deep understanding of direct response principles and how visuals drive conversion.
• Strong design taste and marketing eye — can judge what both looks good and sells.
• Experience leading or mentoring designers (2-10).
• Fast, independent executor — can go from idea to final asset quickly.

Preferred (Nice to Have)

• Experience with landing pages, email design, or CRO visuals.
• Familiar with Figma or other collaborative design tools.
• Exposure to creative analysis platforms like Atria, Motion, or Foreplay.
• Experience building reusable templates or design systems.
• Familiarity with light motion or animation work.
• Comfortable experimenting with AI-based creative tools (Firefly, Midjourney, etc.).