
Senior II Web Designer (Orlando, FL)
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Job Description
The Senior II Web Designer, will translate user needs and business objectives into compelling design solutions, providing direct design guidance to stakeholders, and ensuring our web presence elevates trust and engages a broad audience.This role merges strategic oversight with hands-on execution, empowering you to lead the creative vision while personally designing high-performing web assets.
Role Responsibilities
- Own the end-to-end design process by scoping project requirements, drafting initial concepts, designing high-fidelity layouts, and executing all day-to-day creative tasks.
- Guide the digital creative strategy for our brands, translating complex subjects into clear, intuitive, and trusted user experiences.
- Conduct or leverage user research to create personas, journey maps, and user flows that inform design decisions and advocate for the user's needs in all phases of a project.
- Guide all phases of design work, from ideation and UX/UI to the final execution of responsive websites and compelling messaging.
- Personally build high-fidelity, interactive prototypes, full-page layouts, and UI components in Figma, with a focus on creating responsive, accessible, and high-converting experiences.
- Create, maintain, and evolve our web design systems and digital brand guidelines to ensure scalability, consistency, and creative flexibility.
- Work closely with marketing, content, and development teams to translate business objectives into measurable, user-centered web experiences, providing clear design direction and effectively articulating design rationale to stakeholders.
- Prepare clean, dev-ready design files and conduct rigorous design quality checks after handoff to ensure flawless implementation.
- Use analytics tools like GA4, Clarity, Tableau and Mixpanel to monitor user behavior, quantify impact, and leverage insights for continuous creative improvement.
- Heavy focus on designing and optimizing user experiences with a strong emphasis on conversion rate optimization (CRO) to ensure designs not only look great but also drive measurable business results.
Qualifications & Skills
- 8+ years of professional experience in web design, UX/UI, or digital product design.
- Demonstrated leadership in driving web-focused creative strategy, influencing cross-functional teams, and delivering successful outcomes at a senior level.
- Expertise in Figma and modern design and prototyping tools.
- A strong portfolio showcasing a deep understanding of user-centered design principles, visual design excellence, and strategic problem-solving.
- A clear understanding of how to connect design decisions directly to business goals and key performance indicators (KPIs).
- Exceptional ability to present and defend design concepts to a variety of audiences, from developers to executive leadership.
- Experience in content-heavy, SEO-driven environments, with a talent for making complex information clear and engaging.
- Proven experience using behavioral analytics to optimize web experiences and drive conversion.
Bonus Qualifications
- Front-end development skills (HTML, CSS, JavaScript).
- Has a network of freelancers that can be leveraged for contract work.
- Experience with motion design and micro-interactions to enhance user experience.
- Previous work in legal, medical, or financial web environments.
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