Senior/Lead Performance Marketing Manager - Germany

About the role (What you'll be doing)

We are looking for a Senior/Lead Performance Marketing Manager (f/m/d) to take ownership of paid growth across Germany and drive significant patient acquisition and revenue growth. This is a high-impact, hands-on role that goes beyond campaign execution. You’ll think end-to-end from creative development to delivery and measurement and play a central part in shaping our paid media, affiliate, and influencer strategy. You’ll manage 7-figure budgets, optimise across multiple channels, and experiment boldly to deliver performance at scale.You will: 

• Own the paid growth strategy for Germany across Meta (70%) and Google (30%), with end-to-end accountability.
• Manage and optimise €2M+ monthly budgets, driving efficient acquisition and scalable growth.
• Work closely with the creative team to develop, test, and scale high-performing Meta ad concepts tailored to the German market.
• Lead ongoing experimentation across ads, audiences, bidding, and landing pages, embedding a strong test-and-learn culture
• Stay ahead of Meta and Google platform updates, including betas, policy changes, and healthcare advertising requirements
• Analyse performance and competitors using BI and attribution tools, turning insights into clear actions
• Collaborate cross-functionally with product, CRO, engineering, and marketing to align priorities and execute growth initiative

About you (Who you are)

• 4+ years of hands-on paid media experience, with deep expertise in Meta Ads and solid experience in Google Ads
• Proven track record managing 7-figure annual budgets and making data-driven allocation decisions
• Strong understanding of creative-first performance marketing, experimentation, and multi-channel attribution
• Experience planning, running, and analysing tests, and applying learnings to scale performance
• Background in D2C, consumer, or subscription-based businesses, with focus on ROI, LTV, and retention
• Comfortable operating in fast-paced, high-growth environments, balancing speed, risk, and impact
• Strong communication skills in German and English, able to clearly present insights to cross-functional teams

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot,Kin, Software) across men’s health and well-being, fertility, and skincare. Compound, focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Germany?

• Be an owner – Equity for everyone means you share in our success.
• Shape your career – Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture.
• Support at every stage – Enjoy 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
• Work where well-being matters – Enjoy hybrid work focused on impact, an energising office, and regular socials.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.