Senior Manager, Marketing Automation

Hybrid: Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday.

POSITION OVERVIEW

The Senior Manager Marketing Automation will manage the day-to-day operations of Collegium's Marketing Automation platform, Salesforce Marketing Cloud (SFMC). This role will collaborate cross-functionally with Marketing, agencies, IT, and third-party vendors to enhance usability, drive adoption, and deliver actionable insights that improve customer engagement and business performance.

RESPONSIBILITIES

• Lead the management, configuration, reporting and continuous enhancement/optimization of Salesforce Marketing Cloud system (SFMC) and Service providers to achieve defined business objectives and enhance campaign execution
• Design, build, test, and deploy omnichannel marketing campaigns, (e.g. email, SMS, social media, and in-app messaging) tailored for personalized customer experiences and integration with CRM system
• Translate Marketing requirements into specific automation programs within SFMC
• Collaborate closely with Marketing, Sales, IT, Analytics, and Compliance teams to ensure automation strategies are aligned with overall marketing plans and meet all brand and regulatory requirements
• Manage marketing automation roadmap, priorities, roles and responsibilities of Marketing, agencies, third party vendors
• Serve as a subject matter expert, providing guidance and training on marketing automation best practices to internal teams and external partners
• Monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results
• Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes and journeys
• Develop approach and ensure integration with Veeva Vault CRM to create synergistic and orchestrated omnichannel campaigns
• Evaluate, consult on future tools such as AI related to field and operational efficiency, insights, and impact

REQUIRED LEADERSHIP BEHAVIORS

Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.

• Head

• Know our Business

• Think Critically

• Decide

• Execute

• Heart

• Collaborate

• Develop

• Communicate

• Embrace Authenticity

• Guts

• Be Disruptive

• Innovate

• Evolve

• Be Tenacious

QUALIFICATIONS

• Bachelor's degree in Computer Science, Information Systems, Finance, Business, Analytics or related field
• 6-8 years of experience in the pharmaceutical or life sciences industry managing Marketing Automation with Salesforce Marketing Cloud
• Strong analytical, communication, and stakeholder management skills
• Strong attention to detail, problem-solving skills, and ability to translate business needs into technical solutions
• Comfort working independently as an individual contributor with high accountability
• Understanding of compliance and regulatory considerations in pharma/biotech industry