Senior Manager, Marketing Systems and Intelligence
Crunch Fitness CorporateNew York, New York
$115,000 - $125,000 / year
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Job Description
About Us:
Crunch Fitness is a U.S. based brand of over 500 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia.
Our mantra and way of life is “No Judgments”. This is our unfiltered philosophy that drives us to create a community and a gym for all.
Work Location and Classification: New York City (hybrid - 3 days in office)/ Exempt
What You Will Do
Platform Administration & Optimization
- Complete ownership of Crunch’s Customer data platform (CDP), including Configuring, maintaining, and optimizing CDP integrations with CRM, marketing automation, analytics, and external data platforms.
- Oversee system updates, user access, role permissions, and troubleshooting to ensure stability and scalability.
- Manage data pipelines to ensure accurate ingestion, transformation, and activation across CRM, marketing automation, analytics, and downstream systems.
- Regularly monitor and audit system performance, troubleshoot issues, and liaise with cross-functional teams as necessary to resolve problems.
System Governance & Data Management
- Manage and monitor data ingestion, ensuring accuracy, deduplication, and normalization across key systems (Salesforce, HubSpot, ad platforms, data warehouse, BI tools).
- Define and maintain data governance policies, ensuring compliance with security, privacy, and regulatory requirements.
Audience Strategy & Activation
- Partner with Marketing teams to translate business needs and CDP-driven campaigns, manage audience segmentation strategies for marketing, personalization, and analytics use cases, enabling precise targeting for improved customer experiences.
Advanced Analytics & Insights
- Create and maintain dashboards, reports, and data pipelines that provide actionable insights on customer behavior and campaign effectiveness.
- Oversee identity resolution and data unification, improving data quality and ensuring customer profiles are accurate, deduplicated, and consistently updated.
- Oversee the backend architecture and governance of business intelligence tools such as Power BI and Tableau to ensure clean, consistent, and timely data reporting across stakeholders.
- Own and coordinate data tagging and tracking across the full ecosystem (e.g., GTM, GA4, Google Ads), with a working knowledge of platform integrations, pixels, and media tracking to troubleshoot and ensure accurate data flow into the CDP.
Leadership & Continuous Improvement
- Serve as the subject matter expert for the CDP, guiding marketing, sales, and analytics teams on best practices.
- Recommend and implement best practices, driving innovation in data strategy and martech adoption.
Requirements
We would love to have you on our team if you have any of the following, but don’t worry too much if you don’t meet all the requirements:
- Strong (5+ years) or equivalent experience with Twilio Segment, marketing technologies and ad platforms.
- Strong ability to translate requirements into specifications and configuration of the CDP platform, its sources and destinations.
- Strong (5+ years) understanding of CDP strategy, design, architecture and implementation.
- Strong ability to understand and communicate use case value and coordinate business and technical requirements with coworkers in various departments such as Engineering, Marketing, Product, IT, Security and Legal.
- Experience with data protection, privacy regulations and security best practices.
- Familiarity with the technical foundations of event tracking, web/application development, data integration and data & analytics patterns (e.g. data lake/warehouse, BI platforms).
- Experience managing UTM strategies, tagging, or reporting across digital channels is a plus.
- Hands-on experience with tools like Google Analytics and Google Tag Manager.
Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.
Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Flexible work from home options available.
Compensation: $115,000.00 - $125,000.00 per year
LEAD. INSPIRE. SUCCEED.
Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.
Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.