Senior Manager, Digital Media - Affiliate Marketing

Position Summary...

What you'll do...

As a Senior Manager of Affiliate Marketing at Sam’s Club, you will develop and lead business strategies and partnerships to drive ecommerce and in-store traffic, new membership joins, and revenue growth. You will manage the affiliate channel, working closely with platform partners (Rakuten, Button), a dedicated team member, and a media agency. This role requires strong business acumen, cross-functional collaboration, and the ability to present insights and updates to senior leadership. Key Responsibilities:

• Own and execute the affiliate channel strategy, including budgeting, commission rates, forecasting, and partner management.
• Lead business development, partner recruitment, onboarding, and ongoing optimization for growth.
• Manage end-to-end campaign execution, leveraging data and insights to optimize performance.
• Advocate for affiliate channel insights and performance to internal stakeholders and senior leadership.
• Understand and apply attribution models, including incremental and last-touch conversions.
• Coordinate with internal teams (Media, Creative, Site, Merchant) and external partners to ensure successful campaign activation and project completion.
• Present compelling updates, readouts, and recommendations to leadership, demonstrating executive presence.

Requirements:

• 6-8+ years of experience in Performance Marketing, Affiliate Marketing, or Digital Marketing.
• Proven performance mindset with experience optimizing conversion-based KPIs.
• Strong written and oral presentation skills, with the ability to balance storytelling and data-driven insights.
• Demonstrated executive presence and ability to influence and gain buy-in at all levels.
• Effective communicator, comfortable engaging with potential partners and internal stakeholders.
• Highly organized, detail-oriented, and proficient in Excel and PowerPoint.
• Entrepreneurial spirit and proactive approach to problem-solving.

Nice-to-Haves:

• Established industry relationships and experience working with marketing leaders and client organizations.
• Experience leading cross-functional teams.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! -Health benefits include medical, vision and dental coverage-Financial benefits include 401(k), stock purchase and company-paid life insurance-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00 - $180,000.00 San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.