Senior Manager Marketing, Online Marketing

WalmartBentonville, Arkansas

$90,000 - $180,000 / year

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Job Description

Position Summary...

We’re looking for a hands on leader who can own the end to end email program for Sam’s Club—strategy and execution. You’ll translate business priorities into high impact member emails, design an expressive and clickable primary banner/hero system, and scale personalization across lifecycle and triggered journeys. You’ll know the constraints and realities of email (rendering quirks, deliverability, frequency caps, MPP, clipping) and still deliver results—partnering with internal teams and technical vendors to build, ship, and optimize fast. If you can move seamlessly from keyboard to boardroom—coding, QA’ing, and launching one hour, then aligning senior leaders the next—this role is for you.

What you'll do...

What You’ll Do (performance objectives & outcomes)

Assess & set the plan

Audit the email program endtoend: strategy, creative system (especially the primary banner/hero), templates, personalization/data feeds, triggered journeys, QA, deliverability, frequency, and vendor/ESP setup.

Establish baselines and a 12-monthgrowth roadmap with quarterly targets for revenue per send, CTOR, conversion, deliverability, list health, and test velocity.

Define the message architecture: how a business goal becomes a clear primary message, subject line + preheader, and modular content hierarchy.

Elevate creative & execution

Ship a refreshed, impact first hero/banner system (responsive, darkmode friendly, accessible) that improves abovethefold clarity and click concentration.

Stand up a testandlearn operating cadence (hypotheses backlog, weekly launches, win repository) for subject lines, hero treatments, CTAs, and layout.

Implement a pre-send QA checklist (rendering across top inboxes, link validation, tracking, alt text, image weight/clipping guardrails).

Scale personalization & triggers

Operationalize dynamic personalization (audience attributes, real-time content, localized offers) using ESP templating (e.g., Liquid/Handlebars) and data feeds.

Build or enhance triggered journeys (welcome, cart/browse abandon, post purchase, replenishment, renewal/win back). Document eligibility rules, suppressions, prioritization, and failsafes; ensure sequencing plays nicely with batch sends and frequency caps.

Partner with technical vendors/ESP teams to codify repeatable modules that can be replicated across marketing and triggered sends.

Deliver predictable growth & reliability

Hit/beat your quarterly email revenue plan, improving revenue per email, CTOR, and conversion, while reducing unsubscribes/complaints and maintaining inbox placement.

Publish dashboards that matter (program level and journey level) and drive action—test winners promoted to templates, underperformers retired.

Maintain compliance and brand integrity (CANSPAM, CCPA/GDPR alignment, preference center, member first frequency management, accessibility).

Lead, partner, and improve

Write tight briefs, get hands on the keyboard to build in the ESP when needed (HTML/CSS/MJML), and QA with tools like Litmus/Email on Acid.

Coach a high performing team; align with Merch, Creative, Product, Data, and Legal; guide vendors to deliver on time, on budget, and to spec.

Continuously derisk and simplify: contingency plans for peak, platform changes, and data interruptions; processes that make great work faster.

What You’ll Bring

10+ years in email and owned channels, with end-to-end ownership of a scaled program (strategy → build → launch → measure → iterate).

Handson craft: ability to turn a business objective into the primary message and translate it into a qualified, on brand Sam’s Club email—from subject line and preheader to an expressive, high impact hero/banner, scannable body, and crisp CTAs.

Technical fluency: confident editing HTML/CSS/MJML, applying templating languages (e.g., Liquid/Handlebars), and collaborating with technical vendors on data driven personalization and dynamic content feeds.

Trigger & logic mastery: you understand journey logic (eligibility, event triggers, suppressions, holdouts, prioritization, recency/frequency), and can document rules that scale across both marketing and triggered emails.

Personalization at scale: clear POV on what to personalize (offer, creative, timing), why it matters, and how to build it—from attribute mapping to content assembly—while respecting privacy and deliverability guardrails.

Deliverability & constraints savvy: you know the limitations of email (image blocking, Apple MPP, Gmail clipping, spam heuristics) and design around them (alt text, weight budgets, text image balance, sender health, SPF/DKIM/DMARC).

Measurement that moves business: you set and use program KPIs (revenue per send, CTOR, conversion, inbox placement, complaint/bounce rates, list growth quality), and you scale winners into reusable modules and templates.

Leadership & partnership: proven ability to mentor teams, align senior stakeholders, and hold agencies/ESP partners accountable to contractual terms, quality, and speed—while championing Sam’s Club values, ethics, inclusion, and the Open Door Policy.

If you’re ready to combine craft excellence with operational rigor—and make every send count for our members—join us to elevate email at Sam’s Club.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! -Health benefits include medical, vision and dental coverage-Financial benefits include 401(k), stock purchase and company-paid life insurance-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Behavioral Science, or related field and 3 years experience in digital media or related field OR 6 years experiencein digital media or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing Digital Media Vendors, including contract negotiation, Online Display Advertising, Supervisory experienceMasters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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