Senior Marketing Manager, Demand Generation - North America
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Job Description
At Sinch, we're not just connecting people-we're pioneering the future of how the world communicates. More than 150,000 businesses, including some of the world's most iconic brands and mobile operators, trust our Customer Communications Cloud to deliver seamless, meaningful, and measurable experiences. Our values-Dream Big, Win Together, Keep It Simple, and Make It Happen-are more than just words; they are the engine that drives our innovation and success. Now, we're looking for a hungry, data-driven leader and team player who can transform strategy into measurable results in our largest market: North America.
The Opportunity
You will drive the strategy and execution for increasing demand in North America for the enterprise and mid-market sales teams for two of Sinch's largest products -- Messaging and Voice. You will manage the Google account spend for these products and will work cross-functionally on larger demand generation programs and strategies to drive pipeline for the sales teams in Sinch's largest market. You will report to the SVP of Marketing for North America and will be part of a positive, solutions-oriented, collaborative marketing leadership team that wins together. This isn't just another marketing role-it's a chance to be the growth catalyst for our sales-led enterprise motion in a dynamic, high growth market.
What You'll Do
- Build and Lead- Develop and execute a new and innovative digital demand generation strategy that exceeds lead and pipeline targets.
- Own the Channels- Manage and optimize our strategic, paid Google Ads campaigns, ensuring every dollar delivers measurable ROI.
- Turn Data into Decisions- Analyze performance metrics to uncover trends, spot new growth opportunities, and translate insights into action.
- Collaborate to Win- Partner with other Regional Marketing leaders, as well as Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate friction in the funnel and ensure every touchpoint counts.
- Innovate Relentlessly- Champion a "test and learn" mindset, continuously exploring new ways to drive new customer acquisition.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.