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Senior Marketing Operations Analyst

InCloudCounselLos Angeles, CA

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Job Description

For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below.

About the Role

Ontra is seeking a Senior Marketing Operations Analyst reporting to our Director, Marketing Operations, to join our rapidly growing company.

We're seeking someone who is passionate about building and refining marketing forecasting models, elevating QBR reporting with meaningful insights, improving data quality and accessibility, designing actionable dashboards for real-time visibility, and delivering analytics that drive cross-sell and customer expansion.

If you are a skilled and forward-thinking marketing strategist with a knack for marrying data-driven insights with impactful storytelling, we'd love to get to know you!

What You'll Do

  • Analytics Foundation Development: Build and scale the analytics, forecasting, and insights capabilities that uncover customer behaviors and enable data-driven marketing decisions.
  • Forecasting and Predictive Modeling: Develop and maintain predictive models and propensity scoring to surface high-likelihood personas, buying groups, and account segments primed for cross-sell, while also supporting other growth priorities.
  • Data Management and Accessibility: Optimize data flows and improve data quality, including maintaining the Customer Data Platform (CDP).
  • Dashboard Creation and Maintenance: Develop and maintain real-time, actionable dashboards that allow for real-time marketing performance insights.
  • Cross-Functional Collaboration: Work closely with Marketing, Sales, and Finance teams to influence strategic decisions with data-driven insights.
  • AI and Advanced Analytics Exploration: Apply AI and advanced analytics to innovate and shape future marketing strategies.

What You'll Bring

  • Experience: 5+ years in Marketing Operations, Marketing Analytics, Revenue Operations, or Data Analytics, with direct experience supporting a marketing organization.
  • Industry Knowledge: B2B enterprise SaaS experience, particularly in high-growth environments, is essential.
  • Technical Skills: Hands-on expertise with BI/visualization tools such as Sigma, Power BI, Looker, or Tableau, alongside advanced SQL or Python and data modeling skills, including working with large datasets.
  • CRM & Automation: Proficiency in Salesforce CRM and marketing automation tools like Marketo; must have experience in forecasting, pipeline modeling, and automating reporting workflows.
  • Strategic Influence & Reporting: Demonstrated ability to influence strategic decisions through data and deliver executive-level reporting, such as MMRs and QBRs.

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