Senior Marketing Specialist
SI Solutions, LLCHuntersville, NC
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Job Description
Structural Integrity Associates, Inc. is looking for a Senior Marketing Specialist to join our Marketing and Communications team in Huntersville, NC. This role is ideal for a well-rounded marketing professional with strong writing and communication skills, proven social media expertise, and experience leading integrated marketing campaigns. The right candidate will bring both strategic insight and hands-on execution, with the ability to deliver measurable results in a fast-paced environment.As a key member of the team, you will support multiple business units and locations, collaborating closely with engineers, subject matter experts, and cross-functional partners. This is a full-time, exempt position based in our Charlotte, North Carolina office, with flexibility for hybrid work.Primary Responsibilities: Social Media & Digital Marketing
- Direct and evolves the company’s social media strategy, overseeing content calendar development, sourcing, production, publishing, and performance optimization.
- Develops thought leadership content and guides digital brand presence across multiple channels, ensuring alignment with organizational objectives and positioning SIA as an industry leader.
- Provides strategic analysis of engagement metrics and industry trends, delivering recommendations to senior leadership to expand digital reach and enhance visibility.
- Execute content creation in alignment with the editorial strategy, delivering high-quality, impactful communications tailored for diverse internal and external stakeholders.
- Partners with executives, business unit leaders, and subject matter experts to shape strategic messaging, strengthening the company’s market positioning and reputation.
- Supports the Marketing Manager to develop integrated communications (social media, press releases, newsletters, marketing collateral, technical articles), ensuring consistency, clarity, and influence at the enterprise level.
- Designs and manages integrated marketing campaigns across multiple channels (email, web, social media, webinars, and events) to support business unit growth and corporate objectives.
- Establishes key performance indicators (KPIs) and leverages analytics to evaluate effectiveness, optimize campaigns, and guide resource allocation.
- Supports the strategic oversight of the company’s website and intranet content, ensuring platforms are optimized for engagement, lead generation, and thought leadership.
- Champions brand integrity and evolution, ensuring all messaging and creative materials strengthen SIA’s market reputation and competitive positioning.
- Partners with internal design and external creative resources to conceptualize and deliver compelling visual content that supports strategic initiatives and enhances client engagement.
- Serves as a guardian of brand voice and identity, training and advising internal teams to maintain consistency across all touchpoints.
- Bachelor’s degree in marketing, Communications, Journalism, or related field preferred.
- 5–8 years of broad marketing experience, with at least 3 years in social media management, communications, or event/webinar management.
- Demonstrated expertise with written communications, with the ability to understand, simplify technical concepts for diverse audiences, and ensure communication strategy consistency.
- Experience developing content calendars, writing copy, and tracking campaign metrics.
- Strong project management skills, able to work independently, prioritize, multi-task, and manage work critical to project deadlines in a fast-paced, dynamic work environment.
- Proficiency in Microsoft Office software including Word, Excel, Power Point, and Outlook; familiarity with CMS platforms (WordPress or similar), email marketing tools (Constant Contact, Mailchimp, etc.), and social media management platforms (Hootsuite, Sprout, HubSpot, etc.) preferred.
- Strong professional verbal and written communication skills, including the ability to interact effectively with people at all levels of the organization
- Medical, dental, and vision insurance
- Life Insurance and AD&D
- Short-term and long-term disability
- Health Savings Account with employer contribution
- Flexible Spending Account for health care and dependent care
- ID theft protection and credit monitoring
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Submit 10x as many applications with less effort than one manual application.