Senior Marketing Specialist, Partnership Marketing

The Senior Marketing Specialist, Partnership Marketing supports West Monroe's partnership channel through the execution of integrated marketing programs, including campaigns, events, and partner enablement. This role operates as a key execution partner to the Partnership Marketing Lead and collaborates closely with the Technology Practice and Partnership Account Managers to advance joint go-to-market priorities.

The role is ideal for a marketer who thrives in a matrixed environment, brings strong project management and execution skills, and can balance multiple initiatives while delivering high-quality work.

Key Responsibilities

Partnership Marketing Execution

• Execute partnership marketing initiatives aligned to firm, practice, and partnership priorities
• Translate strategic direction from the Partnership Marketing Lead into actionable plans and deliverables
• Manage timelines, workflows, and dependencies to ensure consistent, high-quality execution

Partnership Events Strategy & Execution

• Support partnership event strategy in alignment with channel goals and annual marketing plans
• Support event promotion, registration, follow-up campaigns, and post-event reporting in partnership with marketing operations and account teams

Campaign Asset Development & Delivery

• Coordinate the development and execution of campaign assets including emails, landing page inputs, presentations, sales enablement materials, case studies, and partner-facing collateral, partner newsletters
• Support video initiatives tied to partnership campaigns, including coordination and deployment
• Ensure assets align with brand standards and partnership requirements

Data, Lists & Segmentation

• Build and manage campaign lists and audience segmentation to support partnership outreach and events
• Collaborate with marketing operations to ensure accurate targeting, data quality, and compliance
• Support reporting on campaign and event performance

Collateral & Project Management

• Manage intake and prioritization of partnership marketing requests
• Act as project manager for partnership marketing deliverables, coordinating across internal teams and external vendors as needed

Cross-Functional Collaboration

• Partner closely with the Partnership Marketing Lead to ensure alignment between strategy and execution
• Collaborate with Partnership Account Managers to support account-level campaigns, events, and enablement needs

Required Qualifications

• 3-6 years of experience in partnerships marketing; experience with Google, Databricks and ServiceNow highly preferred
• Experience executing integrated marketing campaigns and events
• Strong project management and organizational skills
• Experience managing budgets, tracking spend, and handling invoices
• Familiarity with marketing automation and CRM platforms (e.g. HubSpot, Salesforce) preferred
• Strong written and verbal communication skills

Core Competencies (Aligned to West Monroe Expectations)

• Execution Excellence: Delivers high-quality work with attention to detail and follow-through
• Collaboration: Works effectively across practices, account teams, and marketing functions
• Ownership & Accountability: Takes responsibility for deliverables and deadlines
• Adaptability: Thrives in a fast-paced, matrixed consulting environment
• Problem Solving: Proactively identifies risks and recommends solutions