Senior Offline Media Manager

As a Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns. You will also build fast-growing marketing campaigns, focusing on B2B and SaaS. As a key member of the media team, you'll work closely with the following teams to deliver on marketing goals: web marketing, marketing analytics, product marketing, engineering, legal, and creative. You'll scale our programs with multi-million dollar budgets amongst an ambitious team, managing both the strategy and execution. You'll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you!

Here's what you'll do day-to-day:

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics.

• Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts).

• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.

• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda.

• Ensure consistency in brand communication across brand advertising.

• Manage budget and drive continuous improvements to cost-effectively attract new customers.

• Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing.

• Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly. Proactively leverage advanced AI tools for campaign forecasting, granular audience segmentation, and performance anomaly detection.

• Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. You will systematically Grade the Output of AI-assisted measurement and attribution models to validate inputs and ensure reporting accuracy before providing insights to stakeholders. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal.

Here's what we're looking for:

• 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS. Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years.

• Demonstrated ability to function at the Integrator level of AI fluency, consistently applying AI tools to complex analytical and operational tasks to drive efficiency and measurement accuracy.

• Deep understanding of paid media (all channels) and strong knowledge of the media industry.

• Excellent understanding of the marketing business and its day-to-day operations.

• Experience leading media agencies on campaign strategy and execution.

• Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets.

• Proven track record of building and executing experimentation plans, including creative testing.

• Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.

• Strong working knowledge of Excel, including advanced functions.

• Versatile and comfortable juggling multiple projects with several moving parts at once.

• Detail-oriented with strong organizational and project management skills.

• Excellent communication skills both oral and written.

• A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing. This includes actively staying current on AI advancements in media mix modeling, predictive analytics, and automated optimization platforms.

• Demonstrated ability to work independently and within a collaborative team oriented environment.

• Passionate about Gusto's mission and the impact we can have on the world.

• Proactive adherence to Gusto's data policies when working with any AI or measurement technology involving sensitive media performance data.

Extra credit:

• Experience with small business marketing, subscription products, SaaS, or financial services.

• Working knowledge of performance marketing channels, such as SEM and Affiliates.

• Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs).

• Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager).

• Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar).

Compensation:

Our annual cash compensation amount for this role is targeted at $136,000 - $168,000 in Denver, Phoenix, Las Vegas, and Atlanta. Our annual cash compensation amount for this role is targeted at $160,000 - $196,000 for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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