Senior Product Manager, Acquisition

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) in our San Francisco or Austin hubs, and flexibility on Mondays and Fridays.

About your skills

• Strategic Problem Solving: You see beyond the immediate problem and uncover the fundamental "why." You’re a systems thinker who can identify root causes and design scalable solutions that align with Udemy’s long-term growth.
• Influence & Collaboration: You build trust and alignment across Marketing, Engineering, Design, and Data Science. You know when to push back, when to compromise, and how to scope solutions that get to "yes" while protecting the integrity of outcomes for learners and the business.
• Analytical Decision Making: You thrive on data. You use critical thinking to balance multiple perspectives, apply structured decision frameworks, and clearly communicate choices. Once a path is set, you ensure execution is aligned and measurable.
• Experimentation & Learning: You foster a test-and-learn culture. You generate hypotheses, design experiments, and quickly translate insights into scalable solutions that improve acquisition efficiency.

About this role

At Udemy, we believe learning transforms lives. We’re seeking an experienced Senior Product Manager, Acquisition to own the vision, strategy, and execution of how millions of learners discover Udemy worldwide. 

You’ll be responsible for everything from campaign landing frameworks and SEO driven surfaces to referral loops and logged out funnels. You’ll partner with Marketing, Engineering, Design, and Data Science to build and unlock new ways to acquire users efficiently and at scale.

What you’ll be doing

• Define and drive the product strategy, roadmap, and KPIs for user acquisition.
• Build scalable frameworks for campaign landing pages, SEO category/topic pages, and logged-out funnels.
• Partner with Marketing to design and test creative, targeting, and funnel experiments that improve paid acquisition efficiency.
• Design and enhance referral and viral sharing mechanics that expand Udemy’s reach.
• Balance near-term conversion wins with long-term investments in scalable growth systems.
• Champion a test-and-learn culture of fast iteration and continuous optimization.

What you’ll have

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:

• 5+ years of product management experience in consumer growth and acquisition.
• Track record of building and optimizing acquisition surfaces such as landing pages, SEO frameworks, or referral programs.
• Strong quantitative skills; comfortable with SQL, Amplitude, Mixpanel, or similar analytics platforms.
• Technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation).
• Experience improving marketing efficiency through attribution, funnel optimization, or experimentation at scale.
• Ability to turn insights into product ideas and drive execution toward measurable outcomes.
• A growth mindset, hypothesis-driven, and the ability to move seamlessly between strategic thinking and hands-on delivery.

Posting Date: September 26, 2025

Application window: September 26, 2025  - 10th October, 2025