Senior Product Marketing Manager

Position Summary

Arcesium is seeking a talented Senior Product Marketing Manager to join our Marketing team. This role is crucial in supporting the execution and implementation of the company's product marketing function. As the Senior Product Marketing Manager, you will enable go-to-market and growth strategies across sales, marketing, product, and client engagement within the B2B FinTech sector for Arcesium's top segment clients.

Responsibilities

• Go to Market Strategy: Help execute strategic marketing plan and GTM strategy for top segments/prospects; assess market landscape, trends and opportunities, and identify segment priorities/big bets to refine the strategic focus.
• Sales Enablement: Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from other marketing initiatives to drive awareness, conversion, and expansion.
• Content Creation: Create high volumes of compelling marketing collateral that simplifies a complex topic, surfacing key business challenges, driving awareness and interest with target segments. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.
• Market Research: Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies. Develop deep expertise about our key segments developing the knowledge required to build targeted positioning and messaging. Understand, document, and maintain Arcesium's segment target buyer personas and ideal customer profiles.
• Data Analysis: Assist in collecting and analyzing data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts, and other key initiatives/areas.
• Enterprise Alignment: Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect's interactions and conference materials. Work with our partners to help develop and bring Arcesium solutions to market.
• Collaborative Projects: Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.

Qualifications

• 7+ years of finance, consulting, or related experience within the Financial Services industry. Product Marketing or Sales Enablement experience preferred.
• Fantastic storytelling skills and ability to communicate and translate technical issues to business values in client-centric messaging.
• Previous success in marketing or sales enablement, with a prolific ability to craft compelling positioning and marketing content for an enterprise software company.
• Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations.
• Previous experience working in the Financial Technology space, ideally targeting Hedge Funds, Institutional Asset Management, and/or Private Markets.
• Strong Product Marketing acumen, huge plus if you have certification from the Pragmatic Institute, PMA or similar.
• Ability to lead and communicate cross-functionally with sales, engineering, product management, and other departments.
• Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment.
• Extremely self-motivated, with great time management skills and exceptional attention to detail.
• Critical thinker, problem solver, with great interpersonal and communication skills.
• Bachelor's degree required, Engineering background or MBA (Master of Business Administration) a plus.

The expected annual base salary for this position is $150,000.00-$190,000.00. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Remote eligible states include: NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA

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