Senior Program Manager, Marketing Operations
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Job Description
About the Role
As Senior Manager of Marketing Operations & Program Management, you will drive the execution of strategic marketing initiatives, streamline workflows, and facilitate cross-functional alignment to ensure integrated, high-impact campaign delivery. You will be a key connector across marketing, creative, media, and product teams, championing operational rigor, efficiency, and excellence.What You'll Do
Lead large, cross-functional marketing programs across various categories, acting as thecentral point for planning, execution, and issue resolution. This includes seasonalcampaigns, go-to-market moments, brand storytelling, and integrated media activations
Collaborate closely with marketing partners to ensure smooth integration and execution ofstrategic initiatives.
Focus on managing the upstream pipeline, including milestones and touchpoints related toProduct-to-Market (P2M) and Go-to-Market (G2M) strategies.
Own and manage the quarterly and monthly marketing planning processes with precision.Align stakeholders around campaign timelines, deliverables, and key performanceindicators (KPIs) to ensure coordinated efforts and success.
Partner with channel leads (growth, brand, loyalty, etc.) to integrate strategies into unifiedmarketing executions.
Establish and optimize workflow processes; identify and implement tools or technologiesto support campaign delivery.
Guide junior program managers and coordinators, providing coaching and oversight oncampaign execution and problem-solving.
Support the Director in strategic planning, budgeting processes, and team infrastructureinitiatives.
Contribute to measurement/reporting of program performance and the evolution ofprogram management best practices.
Who You Are
7+ years of experience in integrated marketing operations, brand/project/programmanagement or similar roles.
Skilled in leading complex, multi-stakeholder projects from kickoff to completion
Experience in marketing technology platforms (e.g., Airtable, Asana, Workfront,Monday.com).
Process-oriented, highly organized, and proactive in problem-solving.
Able to communicate clearly and influence senior stakeholders.
Proven success managing others and leading through influence.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.