Senior Social Media Specialist

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

ECHOIncorporated is looking to hire a Senior Social Media Specialist to join our team. This individual must be passionate about all things social - from content ideation to creation, measurement, and everything in between. The ideal candidate is a strategic thinker and hands-on content creator with deep expertise across all major platforms. If you’re energized by storytelling, community engagement, and leading social initiatives that fuel brand growth, we’d love to meet you. A passion for the outdoors and outdoor lifestyle is a plus.

The salary range for this position is $75,000-$85,000 based on experience and qualifications.

This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

ECHO’s benefits include:

• 11 paid holidays
• Extremely affordable medical, dental, and vision insurance
• Paid time off 
• Yearly bonus potential
• 5% 401K match
• Tuition reimbursement

Duties/Responsibilities: 

• Social media strategy and platform management: Lead the strategy, management, and optimization of Meta (Facebook/Instagram), TikTok, YouTube, and emerging platforms.
• Editorial calendar ownership: Build, manage, and execute a content calendar aligned with brand priorities, campaigns, and product launches.
• Content creation: Concept, shoot, edit, and produce high-quality video and photo assets tailored to each platform’s best practices.
• Community management and engagement: Oversee community engagement and moderation initiatives and build meaningful partnerships with ambassadors.
• Writing and storytelling: Craft compelling copy, captions, and digital storytelling that reflect the brand voice and drive engagement.
• Analytics and reporting: Track and analyze performance metrics (KPIs, impressions, engagement, conversions) and translate insights into actionable recommendations.
• Project management: Lead multiple campaigns simultaneously while ensuring alignment, timeliness, and quality across deliverables.
• Cross-functional collaboration: Partner closely with Marketing, Sales, Corporate and Product teams to support integrated campaigns and strategic initiatives.
• Trend leadership: Stay ahead of platform innovations, cultural trends, and emerging technologies; proactively identify opportunities to elevate the brand.

Job Experience/Skills:

• 5–7 years of relevant experience in social media or content creation; brand or agency experience preferred
• Demonstrated ability to build and execute social strategies that drive measurable growth.
• Advanced content production experience -  especially in short-form video.
• Proficiency in editing tools (Adobe Creative Suite, CapCut, Canva, etc.).
• Strong written communication, visual storytelling, and creative direction skills.
• Proven success in managing cross-functional projects and high-volume content calendars.
• Data-driven mindset with the ability to interpret analytics and optimize performance.

Education: Bachelor of Arts Degree in Marketing

Equal Opportunity Employment:

We are an equal opportunity employer. We welcome all applicants.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.