Senior Vice President - Direct & Channel Sales (Americas)

About the role

Appfire is seeking an experienced and highly strategic SVP, Americas to lead our multi-channel revenue engine across the region. This executive will own Direct Sales, Sales Development, and Channel/Partner motions and will be responsible for driving consistent revenue growth, deepening market penetration, and strengthening our partner ecosystem.

This is a critical leadership role for Appfire's next stage of growth. We are looking for a hands-on, data-driven operator who can build, scale, and optimize a hybrid go-to-market model across direct and indirect revenue streams.

Your everyday tasks will include:

Key responsibilities

• Own the revenue agenda for the Americas region and partner closely with supporting functions that impact financial outcomes
• Balance and optimize Direct vs. Indirect revenue mix
• Build and scale a high-performance GTM organization across Sales, SDR, and Channel
• Implement operational rigor, forecasting accuracy, and KPI-driven management
• Partner closely with Marketing, Product, and Customer Success for cross-functional execution
• Drive regional strategy aligned with corporate objectives and overall revenue goals
• Serve as a key member of the executive leadership team, influencing global strategy
• Ensure close collaboration with SVP EMEA & APAC

Direct Sales

• Full leadership of quota-carrying Direct Sales teams
• Ownership of regional new business, expansion, and retention targets
• Sales forecasting, pipeline governance, deal strategy, and execution rigor
• Building repeatable sales motions and playbooks to drive predictable growth

Sales Development

• Leadership of SDR/BDR functions
• Pipeline generation strategy and conversion KPIs
• Alignment of SDR motion with both Direct and Channel GTM strategies

Channel & Partnerships

• Scaling partner revenue across Solution Partners, GSIs, Resellers, and ISVs
• Strengthening partner-sourced and partner-influenced pipeline generation
• Enhancing partner enablement, programs, incentives, and co-selling motions
• Aligning partner strategy with Direct Sales to create a unified regional GTM

Skills and experience you'll need to succeed:

• 10+ years of experience leading regional revenue organizations that include both Direct & Indirect Sales
• Proven track record running large quota-carrying sales teams
• Experience owning SDR/BDR organizations and pipeline generation
• Strong channel/partner leadership experience (GSIs, ISVs, hyperscalers, resellers)
• Experience in high-growth, PE-backed or capital-efficient SaaS environments
• Demonstrated success in building predictable revenue engines and scaling GTM teams
• Exceptional people leadership - able to attract, develop, and scale high-performing teams
• Deep operational discipline with a "run the business" mindset
• Data-driven decision-making and comfort with forecasting, analytics, and pipeline rigor
• Ability to operate at both strategic and hands-on levels
• High EQ, executive presence, and strong cross-functional collaboration skills

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.

Skills development benefits

• Access to the Appfire University learning platform - a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

PTO, health & well-being

• 10 paid holidays + Flexible PTO - no set number of days that you must take in a year.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.

Volunteering

• 24 hours of paid time off to participate in Appfire's Corporate Social Responsibility (CSR) Program.

Other

• Flexible Spending Accounts.
• Mobile phone and Internet stipend.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.