Shopify Marketing Lead

Daybook GroupMerrick, NY

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Job Description

Location: Long Island, NY (Hybrid or Local Preferred) Industry: Women's Apparel / Retail Ecommerce

Role Overview We are seeking a results-driven Shopify Marketing Lead to own and execute the digital marketing strategy for a growing women's clothing brand. This role is accountable for building a qualified Shopify audience and converting that audience into consistent online sales. Revenue growth, conversion performance, and repeat customer activity are the primary measures of success.

This is a hands-on role requiring both strategic planning and daily execution across SEO, content, email/SMS, direct outreach, and customer reviews.

Primary Objectives The core objective of this role is to grow Shopify sales by increasing qualified traffic, improving conversion rates, and building long-term customer loyalty.

Sales performance is the most important indicator of success in this position.

Key Responsibilities

Shopify Growth & Conversion

Own the Shopify storefront marketing strategy with a focus on traffic, conversion rate optimization, average order value, and repeat purchases

Optimize product pages, collections, and landing pages to drive sales

Monitor Shopify analytics and marketing KPIs, translating data into action

SEO & Content Marketing

Develop and execute an SEO strategy focused on women's fashion keywords, local search, and product-based intent

Plan and publish blog content that supports SEO, brand authority, and customer education

Optimize on-page SEO, including product descriptions, metadata, internal linking, and site structure

Email, SMS & Direct Marketing

Build and manage email and SMS campaigns, including promotions, launches, abandoned carts, and retention flows

Segment audiences and personalize messaging to maximize revenue per subscriber

Coordinate direct DM outreach through social platforms where appropriate

Audience & Community Growth

Grow and nurture the Shopify customer list through opt-ins, promotions, and content

Manage customer review generation and reputation across Google, Shopify, and social platforms

Leverage customer feedback to improve trust, social proof, and conversion rates

Paid & Organic Coordination Coordinate organic and paid efforts to ensure consistent messaging and offer alignment Collaborate with designers, photographers, and store leadership to support launches and campaigns

Required Experience & Skills

Proven experience managing Shopify marketing for an e-commerce brand

Strong understanding of e-commerce sales funnels and conversion optimization

Hands-on experience with SEO, content marketing, and keyword research

Experience with email and SMS platforms (Klaviyo or similar preferred)

Comfortable analyzing performance data and reporting results clearly

Strong written communication skills aligned with women's fashion and retail branding

Preferred Qualifications

Experience in women's apparel or fashion retail

Local market familiarity with Long Island or regional retail audiences

Experience growing a Shopify store from early-stage to scalable revenue

Success Metrics

Shopify revenue growth

Conversion rate and average order value

Email/SMS-driven sales

Organic traffic growth and keyword rankings

Customer retention and repeat purchase rate

Compensation Competitive base compensation with performance-based incentives tied directly to sales results.

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