Social Media & PR Intern

About the Marketing Department:

The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience toshowcasethe fun-filled seamless adventures our guests love.You’llbe bringing your imagination, strong workethicand critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences. 

The department iscomprisedof several teams, which include thebelow: 

• Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail,leveragingdata to drive bookings and loyalty.  

• PR & Partnership: Builds brand awareness and credibility through media outreach, strategicpartnershipsand influencer collaborations to expand Backroads’ reach.  

• Website Management: Oversees the website’s content,functionalityand user experience to ensure seamless navigation,accurateinformationand optimized conversion.  

• Brand, Content, Community: Responsible for the creative design,contentand social media presence for the Backroads brand.  

By joining the Marketing team at Backroads,you’llbe part of a group that values buildinginnovativepeopleprocesses and fostering a positive, inclusive employee experience. 

About the Role: 

TheSocial Media& PR Intern will play a key role in supporting the Marketing and Public Relations teams through content creation,storytellingandmediaresearch. In this role,you'llhelp craft engaging social content forInstagram, Facebook and Pinterest,write compelling copy, and stay on top of trends to help shape our content strategy.

On the PR side,you’llresearch media opportunities, helpmaintainpress lists, draftpitchesand support the coordination of influencer and ambassador collaborations. You may also contribute to drafting press materials,monitoringpresscoverage,gathering assets for mediarequestsand pitching the media.

WhatYou’llbe Doing: 

• Creating fresh, innovative contentprimarily forInstagram,Facebookand Pinterest. 
• Assembling,publishingand scheduling social posts across platforms whilemaintaininga consistentbrandvoice.
• Staying up to date on social media and PR trends, best practices, and industry news-and bringing forward ideas to strengthen our content and outreach strategies.
• Supporting PR activities such as researching media opportunities,maintainingpresslistsandassistingwith media outreach.
• Helping source, review and organize visual assets for both social content and PR needs.

WhatYou’llNeed to be Successful: 

• Currentlyenrolled at an accredited university or college, majoring in Marketing, Communications, Public Relations, or a related field.
• Strong knowledge of social media platforms, including TikTok, Instagram, Facebook, and Pinterest, with an understanding of trends and best practices.
• Interest in and/or experience with PR, media outreach, or influencer collaborations
• Creative mindset with excellent written and verbal communication skills, and a passion for storytelling and connecting with audiences.
• Excellent written and verbal communication skills.
• Passion for travel and the Backroads' mission.   

Work Environment

• On-Site, Berkeley, CA
• 4 days in-office, 1 day work from home 
• Full time,40 hoursper week
• Summer internship from early May - mid August (We are NOT flexible on timeline)