Social Media & Digital Marketing Manager

Panhandle Getaways 

Location: Panama City Beach, FL / 30A (Local presence required) 

Job Type: Full‑Time | In Office 

About Us 

Panhandle Getaways is proud to be recognized as one of the Top 50 Vacation Rental Property Management Companies in the World by Rentals United. With over 900 short-term vacation rental properties along the Florida Panhandle, we create unforgettable guest experiences and deliver proven results for our property owners. 

Role Overview 

We're looking for a results-oriented Social Media & Email Marketing Manager to join our growing marketing team. This role focuses on driving engagement and bookings through email marketing, social media management, and content creation across digital and physical channels. If you're a creative marketer with experience in these areas and a passion for hospitality, this is a great opportunity to continue building on a loved local Florida brand within an energetic, supportive, and genuinely fun company. 

What You'll Do 

Social Media Management & Design: 

• Create and post images, reels, and content featuring units, events, partners, testimonials, and destinations across platforms like Instagram, Facebook, TikTok, and YouTube. 

• Work with marketing leadership and other teams to source content from units, events, partners, testimonials, and the local destination. 

• Respond to comments and messages in a timely and brand-consistent manner. 

• Create compelling visual content for digital and print platforms, using your graphic design skills to produce eye-catching materials like social media graphics, email templates, and in-unit collateral.  

Email Marketing: 

• Plan, write, and schedule campaigns across guest, owner, and business development (e.g., realtor) audiences. 

• Use tools like Mailchimp or HubSpot to segment lists and analyze performance. Ensure email campaigns align with seasonal promotions and content strategy 

Website & Blog Content: 

• Update blog, events page, and destination content on the website to align with SEO goals and seasonal themes. 

• Support landing page updates and occasional copywriting for promotions and listings. 

Print & Onsite Marketing: 

• Design or coordinate yard signs, in-unit collateral, and branded print materials for guest and owner experiences. 

• Ensure consistency with brand guidelines across all visual outputs and design projects. 

Reporting & Analytics: 

• Track campaign performance across email, social, and website traffic using GA4 and native platform tools. 

Preferred Qualifications 

• 3+ years of experience in digital marketing, with hands-on expertise in email marketing and social media management. 

• Proven ability to create social media content (e.g., images, reels) and manage platforms like YouTube, Instagram, and Facebook. 

• Experience with blog management, event updates, and website content maintenance. Strong written and verbal communication skills required. 

• Skills in designing print collateral (e.g., in-unit materials) and comfort using Canva (or similar) tools for creating social visuals, reels, and print materials. 

• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) and content scheduling tools. 

• Google Analytics experience is a plus, along with the ability to analyze campaign performance. 

• Proactive and self-motivated, with a proven track record of taking ownership of projects and driving results in an autonomous work environment where initiative is valued over micromanagement. 

• Demonstrated experience in graphic design, with a portfolio showcasing creative and effective visual content. 

• Data-driven approach to marketing—comfortable reviewing campaign metrics and adjusting tactics for ROI. 

• Hospitality industry experience is preferred but not required. 

What's Great About Working with Us 

• Beautiful office space in Panama City Beach / 30A 

• Competitive salary and bonus with opportunities for advancement 

• Comprehensive health, dental, and vision insurance 

• Generous 401(k) match 

• Paid time off and paid holidays 

• A fun, fast-paced company that rewards creativity, results, and initiative