Social Media & Marketing Specialist

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner's reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

• Paid Time Off (PTO) Plan- Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans- 401K and Roth 401K , eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU- Citizens Equity First Credit Union- Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
• Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

We are seeking a creative and strategic Social Media & Marketing Specialist to manage our organic social presence, engage with our audience, and support digital marketing initiatives for one of our key divisions. This role blends content creation, community engagement, and cross-channel marketing to drive brand awareness and customer engagement.

Pay Rate: $56,483.95 - $72,925.75 Annually

Pay rate is dependent upon education & experience.

Key Responsibilities

• Organic Social Media (30%) - Plan, create, and publish engaging content across social platforms (Facebook, Instagram, LinkedIn, etc.).
• Develop creative assets (graphics, short videos, stories) aligned with brand guidelines.
• Social Media Engagement (20%) - Monitor and respond to comments, messages, and inquiries promptly. Foster community engagement and maintain a positive brand voice.
• Google Listings & Reviews (10%) - Manage and respond to Google Business Profile reviews. Ensure listings are accurate and optimized for local search.
• Division Marketing Support (40%) - Collaborate with sales leaders and external agencies to execute digital marketing strategies. Assist with paid social campaigns, Google Ads, programmatic advertising, website updates, and other digital platforms.

Qualifications

Required:

• Proven experience managing social media platforms, especially Meta (Facebook/Instagram). Strong writing and content creation skills (Canva and Adobe experience).
• Ability to analyze performance metrics and adjust strategies accordingly.

Highly Recommended:

• HubSpot experience for campaign management and reporting.

Preferred:

• Familiarity with Google Ads, programmatic advertising, and website CMS platforms.

Skills & Attributes

• Creative thinker with attention to detail.
• Strong organizational and time-management skills.
• Ability to work independently and collaboratively across teams.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Comprehensive management of all Wagner's social media channels both from a technical and content perspective.
• Work closely with Wagner's Digital Marketing Manager and Digital Marketing Specialists in the development of social media content.
• Produce social media suitable content, "Content that customers can relate to"., static, photos, short form video, etc
• Travel to and collect content and imagery from Wagner Branch locations, employees, and customers; then write compelling employee/department/branch and customer stories for social media channels.
• Produce social media and marketing creatives using Adobe or other design suites as needed.
• Collaborate with Sales Managers in the completion of the Marketing Request Form.
• Email Campaigns- Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page- Content only, construction and deployment through partners
• Web Site- Do your own product specific web site reviews.
• Internal Communication- (Copy reps and managers on email campaigns)
• Ability to track digital metrics
• Produce your own collateral as needed if Cat has not already created it.
• Collect your own customer lists. Segmenting or requesting.
• Work with Marketing Data Analysts to produce a monthly email stats report and send to leadership and stakeholders. Know your own Digital results by site.
• Interface with sales managers and department leadership as needed to set plans.
• Track your own coop programs for the allied product you represent.
• Align marketing efforts with Caterpillar MSEP requirements.
• Conceptualize a multi-channel approach can validate campaign management through reporting on all digital channels.
• Sales Rep Communication and materials production
• Branch Materials Production as needed.
• Be an expert on your products.
• Maintain archives of all produced advertising and promotional content.
• Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework
• Collaborate with all Wagner departments in the development of appropriate content for departmental customer targeted email campaigns, and other digital assets based not only on Caterpillar campaign directives but also Wagner specific promotions.
• Advise staff and management on how to best optimize their content.
• Develop and design other web deployed media advertisements and promotions.
• Support with technical content reviews specific to your area so we can develop print media as needed.
• Ability to work in a team setting and manage priorities of multiple internal customers.
• Ability to influence across the organization and work effectively with all levels of management and staff.
• Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details.
• Ability to apply marketing and sales concepts for the development of campaigns and promotions.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.
• Ability to collaborate with Marketing Data Analysts to better understand and use Google Analytics to help guide content priorities, content needs and determine trends.
• Conduct AB Testing for the purpose of optimizing automated nurture campaigns.
• Knowledge of relevant hardware, software applications, and techniques used in email marketing such as Hubspot.
• Accountable for Paid/Email/Review and Social/UX/SEP/Reporting
• Other duties as assigned by manager.

Required Education and Experience:

• High School Diploma or GED
• College degree required.
• 3+ years Website/Digital/Social Media development

Physical Demands & Competencies:

• Standing, walking, talking, sitting, use of hands & hearing
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds.
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Intermediate knowledge of Website development
• Advanced knowledge of marketing concepts
• Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
• Adobe Creative Suite/InDesign/Photoshop/Illustrator
• Canva
• Video Production/Editing (Short Form)
• HubSpot

Travel Requirements:

• 25%-50%

Work Environment:

• Noise: Varies
• Indoor and Outdoor

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.