Social Media Content Designer

The Role

As a member of design team, the Social Media Content Designer will lead the graphic design and editing for a portfolio of GTI cannabis brands' social media content. They will work in concert with the Social Media Photographer/Videographer who will be focused the capturing of social photo/video content. They will work collaboratively with the brand creative teams, brand marketing teams, and compliance.

We're seeking a creative content expert who lives social media both inside and outside of work. You have a deep understanding of social visual styles of motion graphics & video editing that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also are well-versed in cannabis culture and are open to appearing in GTI content on occasion.

Responsibilities

• Create visually appealing and engaging graphics that align with brand identities for use across social media channels.
• Edit and enhance photography and video content for social media, ensuring it is engaging and aligns with platform specifications.
• Collaborate with the Content Photographer/Videographer to provide art direction in order to streamline post-production design of content effectively.
• Work closely with the brand marketing team (including social media managers) & brand design leads to develop visual strategies that complement overall brand goals.
• Partner with external content creators to ensure consistency in branding across all visual outputs.
• Stay current with design trends, social media best practices, and emerging technologies to keep our content fresh and innovative.
• Implement creative strategies for incorporating new trends into our visual content.
• Maintain high standards for quality and accuracy in all design and editing tasks.
• Ensure that all visual content meets brand and regulatory guidelines, ands resonates with our target audiences.

Qualifications

• Proven experience as a social content designer, motion graphics expert and video editor, preferably within a lifestyle industry.
• Strong portfolio showcasing expertise in both graphic design and video editing.
• Proficiency in design and editing software such as Adobe Creative Suite (After Effects, Premiere Photoshop, Firefly, Illustrator), CapCut, and emerging AI tools
• A keen eye for aesthetics and details.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and teamwork skills.
• Innovative thinker with a strong understanding of how visual content can enhance brand storytelling.
• Bachelor's degree in Graphic Design, Visual Arts, or a related field preferred.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$70,000-$80,000 USD