Social Media Content Specialist - Contract

About Minno

Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.

Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we aim to spark children’s curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.

We’re a fast-growing startup—powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, HarperCollins, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.

Minno serves kids and families through:

• Minno Kids: Our ad-free streaming platform featuring curated, faith-filled shows for children
• Minno Originals: Groundbreaking series including Laugh & Grow Bible for Kids, Young David, and God’s Greenhouse
• Minno YouTube Channel: One of the fastest-growing kids’ channels—ranked in the top 0.6% of all YouTube channels—with 1.1M+ subscribers and 110M+ views annually.
• Minno Press: Publisher of the bestselling and award-winning Laugh & Grow Bible for Kids

We differentiate ourselves through:

• Creative Excellence: Raising the bar for Christian content through high-quality storytelling and design
• Brand-Led Development: Creating distinctive shows with a clear voice and point of view, and building them into enduring brands that live across our streaming platform, publishing, and beyond—integrating content, product, and marketing to maximize impact
• Faithful Curation: Delivering safe, age-appropriate, Biblically aligned content families can trust
• Parent Partnership: Equipping grownups to lead meaningful spiritual conversations at home
• Global Vision: Honoring the diversity of the global Church and serving all people as image-bearers of God

Minno is a public benefit corporation, and our mission fuels everything we do—from product design to partnerships to content creation. Our vision is to set a new standard for Christian children’s media: imaginative, trustworthy, spiritually formative, and deeply joyful.

If you’re excited about building something that matters—combining mission, innovation, and storytelling to shape the spiritual lives of the next generation—we’d love to meet you.

Position Overview

Minno is seeking a creative and detail-oriented Social Media Content Specialist (Contractor) to support the development, execution, and optimization of social media strategies for Minno Kids across key platforms. The ideal candidate understands how to engage moms and parents, particularly within Christian communities, with authenticity, respect, and creativity, and in line with the Minno brand tone and voice. Experience in children’s media or family-friendly brands is highly valued. 

This role requires someone who can balance thoughtful messaging for faith-based audiences with the energy and fun that parents expect from children’s entertainment brands.

This is a flexible, project-based contract role (10–20 hours/week). If you’re passionate about using digital storytelling to support families and faith, we’d love to hear from you!

Key Responsibilities

• Assist in creating and executing platform-specific social media strategies and content for Instagram, Facebook, Pinterest, TikTok.
• Align content strategy with editorial calendar and campaign goals, including show launches, seasonal initiatives, and evergreen always-on engagement.
• Collaborate with teams to identify engaging, brand-consistent visuals and copy.
• Engage with online communities, moderate comments, and foster positive, respectful interactions.
• Analyze performance metrics and optimize and iterate based on audience insights.
• Stay current on trends in social media, faith-based communities, and family entertainment.
• Ensure all messaging reflects Minno’s values, mission, and understanding of diverse Christian audiences.

Qualifications

• 3+ years of experience managing social media for consumer-facing brands; consulting or freelance experience welcome.
• Demonstrated ability to effectively target and engage moms and parents, with particular sensitivity to faith-based audiences.
• Familiarity with the diversity within Christian communities and an ability to communicate with respect across denominations and perspectives.
• Big plus: Experience with kids’ media, family entertainment, or parenting-focused brands.
• Strong writing, content development, and video and visual storytelling skills.
• Ability to work with analytics and adjust strategies to improve performance.
• Self-starter with excellent communication and project management skills.
• Alignment with Minno’s mission to help kids and families experience Jesus every day–on and off screens

Project Scope & Engagement

• Initial 3-month project term with potential for extension or ongoing consulting.
• Estimated 10–20 hours per week, depending on campaign cycles.
• Flexible schedule, but some availability during standard business hours preferred.

Our Values

• Biased for Action: We take the initiative and make decisions quickly.
• Curious, not Content: We are eager to learn and innovate.
• Grit & Resilience: We persevere and follow through on our commitments.
• Rigorous Intentionality: We pay attention to details and understand the "why" behind our work.
• Think like Owners: We are resourceful and take wise risks.
• Mutual Blessing: We operate generously on behalf of others.
• Trust Builders: We gain confidence through honesty, integrity, and authenticity.
• Adapt & Flex: We operate effectively in uncertain situations.

Location

Remote

Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.

To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.