Social Media Coordinator

Sacramento, California

Job Description

The Socia Media Coordinator is a member of Pillsbury’s Strategy & Marketing department and is responsible for daily maintenance of the firm’s presence and activity on various social media platforms. The position will be charged with encouraging social media adoption among lawyers throughout the firm, as well as providing channel-relevant support of content marketing initiatives. The person in this role will be embedded in the Digital Marketing and Content Strategy function at Pillsbury and work closely with the Business Development team to oversee implementation of social media activities in alignment with firm strategy, culture and key initiatives.

Representative Key Responsibilities

• Execute agreed social media channel strategies across LinkedIn, Facebook, X/Twitter and Instagram while also monitoring for new developments and platforms that could enhance the Pillsbury brand
• Write, edit and proofread posts, captions and other short-form copy
• Coach individual attorneys on social media usage, including profile maintenance,  audience engagement strategies and Sprout advocacy program adoption and expansion
• Measure and report social media KPIs, assisting with preparation of presentations to stakeholders
• Ideate and execute dynamic visual content approaches, including images, infographics, video assets and audio clips:
• Collaborate with content and creative teams to develop consistent channel voice, key messages and on-brand visual assets
• Create and manage user toolkit, template and best practices documents for internal use
• Coordinate social media elements of comprehensive digital marketing campaigns in collaboration with Business Development and other firm teams

Required Education, Knowledge and Experience

• Bachelor’s degree, preferably in Marketing, Public Relations, Communications or a similar field
• Knowledge of social media platforms, trends and best practices (work samples will be required)
• Familiarity with social media analytics and an ability to draw conclusions from available data.
• Experience with Microsoft Office Suite programs, photo/video/audio editing and transcription programs
• Open to all levels, professional services experience a plus.

Required Skills and Abilities

• Exceptional writing, editing and proofreading skills
• Ability to interpret complex content and identify compelling themes
• Ability to manage multiple ongoing projects and meet deadlines in a fast-paced working environment

Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.

California Pay range for this role, with final offer amount dependent on skillset and experience, is $50,000 - $60,000.

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.

If you require an accommodation in order to apply for a position, please contact us atPillsburyWorkday@pillsburylaw.com.