Social Media Marketing Manager

Museum of Science, Boston

www.mos.org

Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.

Who We Are

As science and technology increasingly shape our lives, the Museum of Science strives to equip and inspire everyone to use science for the global good while keeping up with the pace of change. Among the world's largest science centers and New England's most attended cultural institution, we engage nearly five million people a year - at Science Park and in museums around the world, in classrooms, and online.

The Museum's singular location connecting Boston and Cambridge puts us at the junction of some of the world's most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, inspire, and create meaningful experiences for all. Come join us on our mission to inspire a lifelong love of science in everyone and living our vision for a world where science belongs to each of us for the good of all of us.

Why We Need You

We are seeking a strategic, hands-on Social Media Marketing Manager with proven experience in education technology (edtech), digital learning platforms, or K-12 curriculum marketing. This role is pivotal: you'll lead the social strategy that grows awareness, adoption, and sales of the Museum's YES STEM products across educator, district, and administrator communities nationwide.

This position reports to the Museum's Head of Social Media, ensuring your work is aligned with our overall brand voice and strategy, while you partner daily with the YES team to deeply understand and market the products.

What You'll Accomplish

• Lead social strategy & execution: Build and manage multi-platform campaigns (Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit) to drive awareness, engagement, and sales of YES STEM products using full-funnel digital marketing.
• Drive educator engagement: Create compelling content tailored to educators and administrators-balancing sales-driven content with mission-driven storytelling and educator-first content marketing.
• Generate measurable results: Convert social engagement into qualified leads, nurture them through the education sales funnel, and support adoption at both B2B (districts, schools) and B2C (educators/parents) levels.
• Amplify YES thought leadership: Elevate YES's visibility nationally by promoting its research insights, classroom resources, and product launches across education and edtech-facing channels events.
• Collaborate & align: Partner with YES product, sales, and education colleagues as well as Museum-wide marketing teams to ensure consistency and maximize ROI.

What We're Looking For (Competencies)

• Education sector expertise: Demonstrated experience marketing in the education technology, curriculum publishing, or edtech space with an understanding of K-12 decision-making cycles.
• Social media mastery: Proven track record of building organic and paid campaigns that drive measurable engagement and sales in education or learning product markets.
• Content creation & storytelling: Exceptional writing and editing skills with the ability to create educator-first, thought leadership content across social and digital platforms.
• Data-driven decision-making: Skilled in using analytics, CRM and marketing automation tools (HubSpot preferred), and marketing automation to optimize performance.
• Collaboration: Strong ability to partner across product, education, and sales teams while aligning with Museum-wide digital and performance marketing strategies.
• Creativity & resourcefulness: Ability to maximize impact with lean budgets while balancing brand voice with paid and organic growth goals.

Requirements:

• Bachelor's degree in marketing, Communications, Digital Media, Education, or related field.
• Social media and Digital Marketing experience with at least 2+ years in the education sector.
• Experience with product launches, conference marketing, or STEM/education products strongly preferred.

Salary Range

$76,000-$95,000 USD

The Museum of Science is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.