Social Media Program Manager - Shark Home

As the Global Social Program Manager for Shark Home, you will connect strategy with execution across global markets by serving as the operational backbone of the social media function. You'll drive campaign and content initiative planning, maintain trackers and calendars, consolidate market status updates, and manage communication workflows to ensure seamless alignment across regions. Partnering closely with a dedicated Social Creator/Editor, you'll also project manage the development of paid and organic social media assets-ensuring timelines, feedback loops, and deliverables are met across platforms and campaigns. In addition, you'll lead coordination of global toolkits, support playbook development, capture meeting follow-ups, and manage campaign reporting logistics. This role is ideal for someone who thrives in fast-paced, dynamic environments, loves bringing structure to ambiguity, and excels at navigating complexity to enable global campaign readiness, streamline cross-functional execution, and scale social excellence through operational rigor.

Key Responsibilities:

• Lead end-to-end project coordination for brand-specific global social campaigns and product launches
• Track timelines, deliverables, content needs, and owners to ensure timely execution
• Maintain up-to-date brand-level social launch calendars and go-live trackers
• Attend cross-functional and global market meetings as the voice of social operations
• Capture key decisions and next steps, flag gaps or risks, and ensure follow-through
• Coordinate alignment between social, creative, influencer, PR, media, and market teams to eliminate silos
• Partner closely with Social Media Senior Directors, Directors, Managers, and global brand leads to ensure social strategy and assets are understood and deployed consistently across regions
• Track delivery and follow up on campaign materials including influencer plans, social toolkits, paid briefs, and content assets
• Escalate roadblocks and delays to the right stakeholders to maintain campaign velocity
• Contribute to process improvements, campaign retrospectives, documentation, and standardization of workflows
• Ensure accurate, timely, and high-quality project communication including recaps, action plans, and reporting
• Manage day-to-day priorities and deliverables of the Social Creator/Editor to ensure efficient development of paid and organic content assets
• Develop and maintain campaign playbooks, asset packs, and social performance tracking metrics in partnership with other Global Social Operations team members to support global consistency and performance insight

Qualifications:

• 3-5 years of experience in social media operations, project management, or campaign coordination (global experience preferred)
• Strong organizational and time management skills - able to manage multiple concurrent projects across time zones
• Experience working cross-functionally with marketing, creative, PR, parternships, and media teams
• Excellent communication skills - clear, concise, and effective in written and verbal formats
• Proficiency with project management tools and digital collaboration platforms
• Self-starter with a bias for action, attention to detail, and comfort with ambiguity
• Familiarity with social media marketing strategy, content formats, and campaign timelines