Social Media Strategist & Content Creator (Instagram)
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Job Description
Social Media Strategist & Content Creator (Instagram)
Location: Remote (with on-site filming in Dallas & Houston)Type: Contract (Hourly)Start: Immediate
About Texas Sports Academy
Texas Sports Academy (TSA) operates elite sports-focused schools in Dallas and Houston, serving student-athletes and families through education, athletics, and community.
We're investing heavily in our Instagram presence and are building a dedicated content team to tell our story at scale—on the field, in the classroom, and behind the scenes.
About the Role
We're hiring a Social Media Strategist & Content Creator who deeply understands Instagram as a platform, not just posting schedules.
This role is for someone who:
Studies top sports and youth-athlete Instagram pages
Understands what goes viral and why
Knows how to turn real moments into engaging short-form video
Can both strategize and execute
You'll help build and shape a 3–4 person content team responsible for filming, editing, and publishing content directly from our campuses.
What You'll Be Doing
Develop and execute an Instagram-first content strategy for TSA
Identify and apply viral trends, formats, and hooks relevant to sports and youth culture
Film on-site content at TSA schools in Dallas and Houston (training sessions, games, student life, behind-the-scenes moments)
Capture and edit high-quality short-form video (Reels, Stories, carousels)
Optimize content for reach, retention, and engagement based on Instagram's algorithm
Collaborate with a small, fast-moving content team
Track performance and iterate based on what's working
Required Qualifications
Instagram & Growth Expertise
Deep understanding of the Instagram algorithm, especially Reels
Experience growing or managing high-performing Instagram accounts
Strong intuition for hooks, pacing, captions, and trend adaptation
Familiarity with top sports, youth, or athletic lifestyle pages
Content Creation
Strong video production skills using mobile or mirrorless setups
Comfortable filming in dynamic environments (gyms, fields, classrooms)
Experience editing short-form video (CapCut, Premiere, Final Cut, etc.)
Ability to produce content that feels authentic, energetic, and modern
Strategy & Execution
Able to think strategically about content while executing hands-on
Comfortable experimenting, failing fast, and iterating quickly
Organized, reliable, and able to manage content across multiple locations
Nice-to-Haves
Experience working with sports brands, athletes, or schools
Familiarity with TikTok trends (even if Instagram-first)
Basic analytics and performance tracking experience
Experience collaborating with photographers or videographers
What We Value
Taste — You know what looks good and what doesn't
Speed — You can move fast without sacrificing quality
Consistency — Posting regularly and learning from results
Ownership — You take responsibility from idea to post
Curiosity — You're always studying what's working next
How to Apply
Please send:
A brief introduction
Links to Instagram accounts, reels, or content you've produced
Examples of sports or viral content you admire (and why)
Your availability and location (Dallas, Houston, or remote)
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.