Sr. Associate Product Manager, Cervical

Responsible for supporting the development and execution of product strategies, marketing plans, promotional and advertising programs, as well as overseeing all aspects of product management, including. requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.

Essential Duties and Responsibilities

• Responsible for a portion of portfolio from helping define the product vision through launch for each product.
• Assists In developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
• Drives U.S. market share by developing marketing plans, meetings, and programs for each product, coordinating and assisting with training
• Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line including independently holding sales calls.
• Leads labs with surgeon customers and sales team members
• Works with finance supply chain team to create and review product line forecasts
• Works with supply chain to review inventory position of product line at SKU level
• Supports the design, development and implementation of products and service lines on cross-functional teams.
• Assists in identifying priorities of present and future products by determining and evaluating current and future market trends
• Develops professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
• Participates in marketing events such as seminars, trade shows, and convention events including managing the travel and promotional budget
• Prepares sales forecasts
• Manages inventory of products