Sr. Director, Alternative Content

Be Part of the IMAX Experience.

For more than 50 years, IMAX has been a global leader in entertainment technology, redefining how stories are experienced on the world's biggest screens. Our mission is to power awe-inspiring experiences for audiences around the world.

Our people make everything we do possible. We're curious, creative, and driven by the belief that great work happens when people are trusted, heard, and supported. At IMAX, you'll collaborate with purpose in an environment that values innovation, diverse perspectives, and learning at every stage.

We invest in people and empower them to thrive. Our culture is grounded in trust and shaped by a shared belief that our best work happens together. By championing curiosity and encouraging courageous thinking, we push the limits of imagination and create experiences that redefine what's possible. Careers here are shaped with intention, achievements are shared, and people always come first.

With our global team spanning North America, Europe, and Asia, IMAX brings together proprietary software, world-class architecture, and cutting-edge technology with deep industry expertise. Together, we partner with leading filmmakers and studios, advance entertainment technology, and connect audiences around the world to The IMAX Experience.

Come explore IMAX and create what inspires.

Ignite your future with IMAX.

About the Role:

The Senior Director, Alternative Content will lead the global strategy, development, and execution of IMAX's alternative content initiatives. This senior leader will identify and secure partnerships, oversee programming pipelines, and collaborate cross-functionally to maximize revenue, audience engagement, and brand impact. Reporting to the Chief Content Officer, the Senior Director will play a critical role in shaping the future of non-traditional programming across the IMAX network.

Key Responsibilities

Strategic Leadership

• Define and drive the global alternative content strategy in alignment with IMAX's corporate growth objectives.

• Anticipate industry trends (music, sports, gaming, cultural events) to proactively position IMAX as a leader in alternative programming.

• Build a multi-year roadmap for content acquisition, distribution, and audience development.

Content Acquisition & Partnerships

• Source and negotiate deals with major event producers, studios, gaming publishers, music labels, and sports leagues.

• Establish and maintain high-level relationships with key partners to develop long-term pipelines.

• Evaluate business models (revenue share, licensing, joint ventures) and lead deal structuring.

Programming & Distribution

• Oversee the selection, programming, and scheduling of alternative content events globally.

• Partner with regional distribution teams to tailor releases for local audiences while maintaining global consistency.

• Ensure smooth operational delivery across exhibition partners, including scheduling, technical specs, and marketing alignment.

Cross-Functional Collaboration

• Partner with Marketing to develop campaigns that expand audience awareness and engagement.

• Work with Legal, Finance, and Operations to execute agreements and ensure operational excellence.

Performance Development

• Establish KPIs and reporting mechanisms to measure ROI, audience reach, and partner satisfaction.

• Present performance updates and strategic recommendations to executive leadership.

Qualifications

• 10+ years of experience in content acquisition, distribution, or business development within entertainment, live events, sports, music, or gaming.

• Proven success leading alternative content / event cinema strategies at scale.

• Strong negotiation and deal-making track record at the senior leadership level.

• Deep network across studios, live events, sports, gaming, or music industries.

• Excellent strategic thinking, financial acumen, and communication skills.

• Experience managing global partnerships and multicultural teams.

Position Status:

Existing Vacancy

This job posting reflects a current vacancy within the organization. The position is active, approved, and intended to be filled as part of our staffing needs.

Hiring Range :

$136,151.00 - $194,501.00 (per year) Final pay within this range will be determined based on experience, skills, internal equity, and the geographic location of the role. Additional non-discretionary compensation may apply where eligible.

At IMAX, you will be part of a culture built on respect - we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles' Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

In accordance with Ontario's pay transparency requirements, candidates will be informed when they are no longer under consideration for this position. Communication regarding application status may be provided through email or through your online applicant profile (if applicable).

As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.