Sr. Web Growth Lead

Klaviyo is seeking a Web Growth Manager to evolve our global web experience with a sharp focus on growth, funnel optimization, and AI-powered personalization. This role will execute strategies that drive top-of-funnel acquisition, optimize visitor-to-lead conversion, and build personalized, scalable digital experiences. You'll partner cross-functionally with Marketing, Engineering, UX, and other stakeholders to build innovative, data-driven web journeys that directly impact pipeline and revenue growth.

This is a unique opportunity to sit at the intersection of AI innovation, growth strategy, and digital experience design-helping Klaviyo scale its digital presence while delivering world-class journeys for our diverse B2B customer segments.

How You Will Make a Difference:

• Own and accelerate product-led conversion & personalized experiences across klaviyo.com - designing experiences that let visitors try, learn, and convert directly through interactive free tools, demos and guided product exploration.
• Build, test, and optimize free tools and self-serve demo experiences (using platforms like Navattic) to showcase product value early in the buyer journey.
• Prioritize and deliver initiatives that strengthen the bridge between website engagement, interactive free tools, and product activation, including optimizing the back end CMS capabilities to support front end build.
• Lead discovery efforts grounded in user behavior, funnel data, and competitive benchmarks to identify opportunities for innovation in the self-serve & growth experience.
• Partner with Product Marketing, Demand Gen, and Growth Engineering to ensure PLG & personalized experiences drive qualified, high-intent leads into the sales and onboarding funnel.
• Support a 6-12 month roadmap for product-led web experiences and personalization - aligning with Klaviyo's growth and self-serve acquisition strategy.
• Collaborate with Design and UX to maintain seamless, high-performing experiences that communicate product value intuitively and beautifully.

Who You Are:

• 8+ years of product management experience, including 4+ years in growth or web product.
• Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS companies via personalization & experimentation.
• Hands-on experience implementing AI-powered features in digital products.
• Strong background in web analytics, experimentation, and funnel analysis.
• Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
• Understanding of SEO, marketing automation, and lead management platforms.
• Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
• Strong analytical mindset, experience in growth hacking via experimentation and PLG.
• Excellent communication skills, ability to influence both technical and executive stakeholders.
• Experience scaling global websites across multiple languages and markets
• Knowledge of B2B SaaS product growth models

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here