Sr. Social Media Manager

Hybrid Work Model

#LI-hybrid

Job Summary:

Must be able to commute to Burbank, CA and/or Irvine on a hybrid work model (Tues/Wed/Thurs office days). Reports into Burbank as homebase about 95% of the time.

Reporting to the Director, Community, the Senior Social Media Manager is an exciting role in the ever-growing success of SEGA's many IPs and brands globally across various businesses, including games, consumer products, animation, and beyond.

The Senior Social Media Manager will support the Social Media, Influencers, and Community teams by managing oversight into all Social Media for SEGA across its many games and IPs.

You will serve as the definitive expert on Social Media at SEGA, owning and managing the core strategy and best practices that should extend across all of our platforms and channels. This highly specialized individual must come with experience managing Social Media channels successfully in a fast paced, cross-functional working environment, and have a deep, experienced knowledge of the social landscape in 2025.

The ideal candidate for this role has a minimum of 3 to 5 years of Social Media experience in the gaming, entertainment, or consumer product industry and is passionate about games and players.

Duties and Responsibilities:

• Oversee Social Media strategy across all SEGA IPs and franchises, working cross-functionally to both maximize, improve and protect the value of our social channels.
• Own the content calendar and posting schedules for SEGA social channels, working with internal teams to identify the best formats, timing, etc. for content and posts.
• Identifying quality of life improvements to social workflow, strategy, platforms, etc.
• Work with the content managers and producers at SEGA to help coordinate and publish high level social media content.
• Stay on top of social trends, key tech developments, new platforms, etc. to deliver the most informed and accurate recommendations for content
• Plan and execute around viral content moments, work internally to build and streamline approvals chains to ensure ease of production process and fast turnarounds
• Collaborate with Influencer team to find new partners on Social Media for amplification, collaboration, induction into Creator Programs, etc.
• Develop SEGA's Social Media "Brand Voice" across multiple channels and spaces, and develop a workflow to support this tonality across our channels
• Leverage data and insights to activate conversations that grow meaningful engagement, grow brand trust, and drive conversion into our fan spaces.
• Develop, track and analyze Social Media channel performance (views, CTR, engagement rate), fan base growth, and content-driven conversions
• Work with Community Projects manage to produce weekly and monthly recap reports with insights, benchmarking social content
• Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback
• Other responsibilities are performed as assigned or needed.
• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:
• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications

Qualifications and Skills:

• 3-5 years of experience in a Social Media specific role, manager level experience preferred.
• Excels at planning complex calendars across multiple teams and spaces
• Deep, intimate knowledge of Social Media performance metrics, KPIs, etc - and an ability to speak with confidence around the Social landscape across all platforms
• Knowledge of the content creation and influencer landscape within the gaming industry and a keen eye for growing and emerging talent on Social Media.
• Strong interpersonal communication, written, and reporting skills.
• Proficient with JIRA, Trello, PowerPoint, SharePoint, and analytic measurement tools preferred.
• Proficient with Social Media tracking and posting tools like Sprout, Sideqik, etc.
• A creative thinker who is open to collaboration and thinking outside-the-box to develop unique workflows and processes
• Open to flexible hours while working with overseas teams.
• Ability to work as part of a small and busy team.
• Excellent communication skills, both internally to a wide range of teams as well as externally to creators and the wider public.
• Positive and professional attitude.
• An understanding of social listening tools such as Tubular and Synthesio, and the ability to suggest others where they might be necessary to better improve our insights.
• A passionate gamer with deep knowledge of the games landscape