Sr. Paid Media Manager, Search

About Suno

Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music. Built by musicians and engineers, Suno empowers users to turn ideas into fully produced tracks in minutes and unlocks a more rewarding music making experience full of endless new creative possibilities. Whether you're a first-time songwriter or a seasoned artist, Suno helps you make music that's meaningful, personal, and uniquely yours.

About the Role

As a key member of our Growth team, the Sr. Paid Media Manager (Paid Search) will own Suno's acquisition strategy across all intent-driven and app discovery platforms - including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks. Reporting to the Performance Marketing Lead, you'll be responsible for capturing high-intent users globally and turning them into loyal subscribers. This is a high-impact, independent role ideal for a data-driven operator who thrives on precision, experimentation, and efficiency.

Check out the Suno version of the job here!

https://suno.com/s/kzbsanH6BCzEKdJk

What You'll Do

• Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube

• Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC

• Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization

• Build initiative-level acquisition plans across App Campaigns, Apple Search Ads, and YouTube, with detailed spend forecasts and LTV/CAC-based budget allocations by market

• Run a disciplined test-and-learn program across bidding, targeting, and funnel variations, and partner with analytics to evolve dashboards that surface actionable insights across geos

• Partner with product and web teams to improve post-click conversion rates through CRO, deep linking, and funnel testing

• Build and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations

• Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns

• Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance

What You'll Need

• 3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business

• Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns

• Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints

• Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV/CAC modeling

• Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances

• Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end

• Familiarity with App Store Optimization (ASO) best practices and how paid + organic strategies work together

• Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight

• A love of music (listening, exploring, making) is a huge plus.

Perks & Benefits for Full-Time Employees

• Generous Company Equity Package

• 401(k) with 3% Employer Match & Roth 401(k)

• Unlimited PTO & Sick Time

• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)

• Continued / Creative Education Stipend

• Generous Commuter Allowance

• Free In-Office Lunch Delivery (3 Days per Week)

Additional Notes: Applicants must be eligible to work in the US

Compensation: The annual base salary range is $100,000 - $130,000