Sr Director, Marketing (Vapes & Edibles)

Title: Sr Director, Marketing (Vapes & Edibles )

Location: Stamford, CT

Job Type: Exempt | Full-Time

About the Role:

The Senior Director of Marketing, Vapes and Edibles owns the strategy, P&L health, and end-to-end execution for a multi-brand vapes and edibles portfolio. This leader will tighten portfolio and brand roles, set insight-led positioning, and drive growth through world-class innovation, integrated marketing, and commercial excellence. The role requires a seasoned CPG brand operator who can balance creativity with rigorous financial management, connect brand building to retail conversion, and deliver sustainable distribution, velocity, penetration, and profitability in a highly regulated environment.

What You'll Do:

• Develop portfolio strategy, brand positioning, and annual brand plans
• Lead innovation and renovation from concepting to launch
• Own communications strategy and creative briefs
• Translate brand plans into shopper, trade, and retail programs
• Integrate digital, CRM, and retail media into brand execution
• Co-own demand planning and optimize assortment/mix
• Manage brand budgets, P&Ls, and performance dashboards
• Ensure compliance with marketing regulations
• Build and lead a high-performing team and agency partners

Additional Details

• Travel: 25-40%
• Title, level, and compensation commensurate with experience

What You'll Bring:

• 8-15+ years in CPG brand leadership, including P&L ownership
• Experience in regulated/premium categories (e.g., spirits, tobacco, OTC)
• Proven success in full-funnel marketing and retail conversion
• Strong financial acumen and innovation expertise
• Exceptional cross-functional influence and team leadership
• BA/BS required; MBA preferred

Even Better If:

• Experience in cannabis, alcohol, tobacco, or pharma
• Familiarity with brand health tracking, CRM, and retail media
• Comfort operating in complex, state-by-state environments