Sr Graphic Designer Brand And Communications- Hybrid- Des Moines, Iowa

Wellabe is looking for a highly creative and experienced Senior Graphic Designer to join our Brand and Communications team. In this role, you'll lead visual design projects from concept through execution, ensuring all creative output aligns with brand standards and supports business objectives. You'll collaborate cross functionally and contribute to strategic conversations that elevate our brand across platforms and ensure consistency.

This role is ideal for someone who thrives on strong execution, is detail-oriented, strategic, and a critical thinker, and is passionate about turning ideas into compelling, on-brand visuals. You'll be hands-on with design across digital and print, intersecting design and storytelling to create emotional connections with the Wellabe brand.

The Senior Graphic Designer recognizes the powerful impact of the organization's brand and continually looks for innovative ways to elevate and strengthen Wellabe's visual presence. In this role, design concepts are transformed into compelling, high-quality work that educates, inspires, and engages our target audiences by bringing the brand to life across every touch point.

Essential functions

• Strengthens Wellabe's brand and visual identity by designing original, high-impact print and digital marketing materials including web and social media graphics, brochures, flyers, presentations, advertisements, direct mail, signage, email templates, and newsletters.
• Collaborates cross-functionally and within the Brand and Communications team to align visual and verbal messaging with business goals, discussing project scope, timelines, revisions, and feedback.
• Leads creative direction and development of high-profile design initiatives, ensuring consistency, quality, and alignment with brand standards.
• Maintains, enforces, and helps evolve Wellabe's brand identity and systems, promoting visual cohesion across all touchpoints and supporting consistency through organized asset libraries.
• Advises third-party vendors on the proper brand usage for print and digital assets, ensuring alignment with overall marketing strategy.
• Communicates clearly and proactively with stakeholders, providing timely updates and managing expectations throughout the project lifecycle.
• Researches and recommends innovative design solutions and techniques to elevate team output and stay ahead of industry trends.
• Continually develops technical design skills through online learning and review of industry publications.
• Coordinates with print vendors and other departments as needed to obtain quotes and oversee the process for printing and promotional jobs.

Success Profile

• Meticulous, strategic, and creative critical thinker with a strong commitment to accuracy and proactive error prevention.
• Solid foundational understanding of graphic design principles, processes, and best practices.
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), and Microsoft Office 365.
• Consistently applies brand standards and content style guidelines, including basic AP style.
• Exceptional communication, time management, and project prioritization skills.
• Collaborative contributor who fosters trust, teamwork, and transparency and values giving and receiving constructive feedback.
• Deep knowledge of typography, layout, color theory, and visual hierarchy, with a working knowledge of ADA-compliant design standards.
• Expert in brand systems, design strategy, and visual storytelling across digital and print media.
• Proven ability to manage complex projects, synthesizing input from multiple stakeholders to deliver cohesive, on-brand solutions.

Qualifications

• Bachelor's degree in Graphic Design or related field. Combination of education and/or relevant work experience may be accepted in lieu of degree.
• 5+ years of professional design experience.
• Experience with video and animation storyboarding, Figma, email platforms, and UI/UX design principles a plus.

Benefits

• Hybrid availability
• 401(k) with generous, full vested company match
• Health insurance
• Paid time off, holidays
• Volunteer time off
• Lifestyle Spending Account (LSA)
• Paternal leave
• Legal insurance
• EAP
• Travel accident insurance

Growth opportunities

We believe each of us has potential to grow and adapt with our business. We take your career as seriously as you do. Helping you develop your skills and talents leads to opportunities - not only for you, but also for our company. That's why we provide:

• LinkedIn Learning Premium access
• CliftonStrengths assessment and coaching
• On-site and virtual workshops and cohorts featuring world-class content from FranklinCovey, Crucial Learning, Gallup, and more
• Free world-class insurance acumen courses through AHIP and LOMA
• Reimbursement and bonus opportunities for professional designations and certifications, including a tuition reimbursement program
• Opportunities to take part in Wellabe's mentorship programs

About Wellabe

Since 1929, Wellabe has been finding solutions to help our customers protect their health and financial well-being. And we're committed to fostering an internal culture of inclusivity, well-being, and development so each of our team members can succeed. Learn more about Wellabe's culture of betterment by visiting wellabe.com/culture.

Wellabe is full of smart, caring, hard-working people with a broad range of talents who understand collaboration is key. We bring our best selves every day, to connect with others to solve problems, spark innovation, and bring ideas to life. Meet the team and learn what makes Wellabe a great place to work by visiting wellabe.com/news/employee-spotlights.

Our core values:

• Be dedicated: Show unwavering commitment by proactively taking initiative, setting clear goals, and managing time effectively.
• Be trustworthy: Take accountability for actions, navigate difficult conversations with integrity, and build strong relationships through consistent, honest behavior.
• Be determined: Demonstrate enthusiasm and a relentless drive to overcome obstacles and achieve goals.
• Be collaborative: Foster teamwork by being self-aware, actively listening, and effectively communicating across all levels.
• Be open: Embrace diversity and new ideas to create an inclusive environment.
• Be generous: Embody generosity and compassion by serving a greater purpose and helping others.
• Be better: Commit to continuous improvement and adapt effectively to change.
• Be well: Prioritize physical and mental health, manage stress, and demonstrate emotional intelligence.

Be well - thrive in an environment that fosters inclusivity, well-being, and development. #LI-Hybrid