Sr Manager, Marketing - Shark Home

OVERVIEW

Our goal is to make Shark a true "devotion brand" - built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, Demand Planning, Creative, Media, Sales, and regional leads among others.

The Sr Manager of Marketing will will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. You will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). Contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.

RESPONSIBILITIES:

• Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales.
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
• Work with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans. Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts.
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising.
• Support development and implementation of best practices and processes across all consumer touchpoints.
• Manage creative development processes (i.e., timeline, approvals, protocols).
• Manage and develop Associate Brand Managers/Brand Managers.

ATTRIBUTES & SKILLS:

• 6+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
• Minimum 5 years of prior experience in Consumer-Packaged Goods, Beauty preferred.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Experience in creative strategy development, advertising and launching new products.
• Degree in Marketing or related field, or equivalent. MBA preferred.

This role is based in Needham, MA headquarters and is hybrid in office 3x a week.