Strategic Manager, Loyalty

Baesman Group, Inc.Columbus, OH

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Job Description

Baesman Group, a nationally recognized provider of direct-to-consumer and in-store marketing strategy and execution, is seeking an experienced Strategic Account Manager, CRM & Loyalty.

The Strategic Manager, Loyalty at Baesman Group serves as the primary advisor and main point of contact for key accounts, ensuring their CRM and loyalty programs achieve strong performance and measurable value. This role combines strategic insight, analytics, and relationship management to support client goals, drive retention, and uncover revenue-generating opportunities. The Strategic Manager leads key strategic or analytic projects, delivers proactive recommendations, and helps guide qualified prospects through the sales and onboarding process. Success in this role is defined by strengthening client partnerships, driving growth, and ensuring clear, effective communication across clients, prospects, and internal teams.

This position is remote and open to candidatesbased in Ohio.

Key Responsibilities

1. Serve as the primary point of contact and strategic advisor for assigned accounts.

Develop deep knowledge of the client’s business, goals, and challenges to deliver proactive, forward-thinking solutions.Continually seek opportunities to innovate through products or services that will drive client value.

2. Drive account retention and revenue growth for designated accounts by identifying opportunities and ensuring consistent, high-quality service.

Monitor client activity and identify upsell or repeat business opportunities, contributing to revenue growth while maintaining a high level of customer care.Contribute to process improvements that increase efficiency, accuracy, and team collaboration across client and production operations.

3. Lead strategic or analytic projects or ongoing retainer for accounts.

Design and scope analytic projects. Lead loyalty design or redesign projects with oversight and collaboration from the Director.Monitor program or business KPIs and proactively deliver recommendations for test ideas or campaigns to implement.

4. Participate in new business selling to qualified prospects and help drive new prospects from selling to onboarding

· Lead the sales process for qualified prospects and give direction to the Baesman sales team on how they are to facilitate next steps.

· Develop and deliver personalized sales presentations that turn on the lightbulb and result in next steps with the prospect.

· Bring prospects through the journey of selling and onboarding to a client and ensure success in meeting the client's deliverables outlined in that process.

5. Facilitate effective communication between clients, prospects, and key cross-functional team members to ensure project clarity and alignment.

· Provide timely updates, clear documentation, and organized communication that outlines expectations, requirements, and next steps.

· Translate client and prospect needs into actionable direction for internal teams, ensuring alignment across production, analytics, and operations.

· Lead regular check-ins to maintain progress, address risks or gaps proactively, and ensure all stakeholders remain informed and coordinated.

6. Adhere to Administrative Policies and Company Handbook:

· Maintain a thorough understanding of Baesman Group’s employee handbook, policies, procedures and compliance with administrative policies.

· Promote the Baesman values: Can-do Attitude, We Before Me, Go the Extra Mile, Embrace Growth and Change, Do the Right Thing.

7. Complete Other Duties Assigned:

· Support continuous improvement initiatives to optimize processes.

· Perform other tasks as assigned by management.

· Participate in assigned training and skill development programs.

Requirements

5-7 years of experience in a CRM or Loyalty strategy position

Bachelors Degree
Project Management experience

Benefits

Financial wellness is about more than just your salary. Here are the other ways Baesman takes care of our teammates.

Medical Insurance - Choose between 3 medical plan options. We also offer dental and vision coverage, in addition to pre-tax flexible spending plans.

Profit-Sharing - Share in Baesman’s success. We also offer a 50% matching 401(k) program for up to 6% of your pay.

Paid Time Off - It’s important that you take time to recharge. That’s why we offer PTO, holiday breaks, and employee assistance programs.

Life and disability Insurance - We have you covered: Baesman pays 100% of the premium for life and disability.

On-site workout facility, wellness initiatives, and more.

Setting the Standard - Baesman earned a 2020 Best Workplace in the Americas designation from the Printing Industries of America. The prestigious award recognizes our efforts in providing an outstanding work environment. We’re honored and proud to be recognized.

Baesman is a fourth-generation, family-owned business. In the same way families grow and change over time, so do the opportunities within our organization. We believe in hard work, cultivating talent, and promoting from within. We strive to help our teammates, our clients, and our shareholders achieve more than they thought possible.

Baesman is an Equal Opportunity Employer.

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