Strategist - Media Performance

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

As a Strategist in MAS, you will assist in driving media performance insights across GM's marketing ecosystem. You will work closely with MSI, Media, CRM, and Brand teams to support measurement frameworks, analyze cross-channel performance, and help deliver actionable insights that inform campaign strategy and investment decisions.

This role is ideal for someone with strong analytical skills, curiosity, and a desire to learn media strategy and measurement in a collaborative environment.

What You'll Do

• Media Performance Analysis: Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video.
• Measurement Support: Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards.
• Cross-Team Collaboration: Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards.
• Campaign Reporting: Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams.
• Creative & Equity Insights: Support the integration of creative taxonomy and brand metrics into reporting and storytelling.
• Presentation Development: Assist in creating presentations and dashboards that communicate insights effectively to stakeholders.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Marketing, Business Analytics, Communications, or a related field.
• 3-5 years in media analytics, marketing, or related fields.
• Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech.
• Basic knowledge of SQL for querying and managing databases effectively.
• Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus).
• Strong communication skills to explain data insights clearly to non-technical audiences.
• A curious and detail-oriented mindset with a willingness to learn new tools and methodologies.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Exposure to creative measurement or brand equity analysis.
• Interest in media strategy within the auto industry or large consumer brands.
• Familiarity with Python or cloud platforms (Azure, Databricks) is a plus but not required.

Compensation:

• The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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Benefits Overview

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