Toyota Certified Used / Rent-A-Toyota Program Manager

This position is responsible for managing both the Toyota Certified Used Vehicle (TCUV) Program and the Rent-a-Toyota (RT) Program across Southeast Toyota's (SET) dealer network. The Program Manager will drive dealer enrollment, development, compliance, and sales growth for both programs while ensuring adherence to all policies and guidelines. The role requires extensive travel, consultative selling, training, and ongoing support to our dealers.

Responsibilities:

Dealer Development & Support-

• Support the needs of dealers participating in the TCUV and RT programs.

• Actively prospect, recruit, and enroll new dealers into both the TCUV and RT programs.

• Present and sell program benefits to the dealer body and the SET field staff.

• Provide ongoing training and consultative instruction to dealer staff on best practices, profitability, and efficiency for both programs.

• Serve as the primary point of contact for enrolled dealers, offering assistance and addressing concerns promptly.

• Seek innovative ways to leverage both programs to complement vehicle sales, customer retention, and service.

Program Compliance & Policy Adherence-

• Ensure dealer adherence to all SET/TMNA policies, standards, and guidelines for both programs.

• Conduct regular audits and assessments of participating dealerships to verify compliance and resolve discrepancies.

• Collaborate with internal teams and dealers to maintain program integrity and resolve compliance issues.

Sales & Performance Growth-

• Develop strategies with dealers to increase sales and profitability for TCUV and RT Programs.

• Track sales performance, analyze market data, and provide insights and resources to help dealers meet their goals.

• Identify opportunities for growth and support dealers in expanding their customer base.

Marketing & Brand Representation-

• Represent Southeast Toyota and both programs at industry events and dealer meetings.

• Promote the value of the programs to the Southeast dealer community and external stakeholders.

• Foster strong relationships with key stakeholders, including dealers, SET partners, and industry influencers.

Reporting & Market Intelligence-

• Collect and analyze market data and dealer feedback to identify trends and areas for improvement.

• Provide regular reports on program performance, dealer compliance, and sales progress to senior management.

• Build competency with evolving mobility technologies.

Requirements:

• Bachelor's degree in Business, Marketing, or related field, or 5+ years of experience in automotive rental operations or certified used vehicle programs.

• Significant travel is required for this position, up to 75%. Candidates must be willing and able to travel extensively as part of their role.

• Proven experience in sales, account management, or OEM programs, preferably in the automotive industry.

• Strong background in consultative selling, training, and business development.

• An analytical mindset with proficiency in Excel, Word, PowerPoint (Power BI and Tableau are a plus).

• Ability to interpret financial data (profit & loss statements, balance sheets, etc.).

• Excellent communication, presentation, and interpersonal skills.

• Ability to influence, motivate, and coach dealers to adopt and adhere to program guidelines.

• Strong problem-solving skills; highly accountable and results-driven.

• Ability to work independently and collaboratively.

• Comfortable communicating via phone, email, video, and in person.

• Bilingual (English/Spanish) is a plus.

Benefits:

• Competitive salary and performance-based incentives.

• Comprehensive benefits package (health, dental, vision, retirement plan).

• Opportunities for career growth and advancement.

• Dynamic and supportive team environment.

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This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of JM Family. All work arrangements are subject to associate performance, business need and manager discretion, and may be revised as necessary.

JM FAMILY IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER

JM Family Enterprises, Inc. is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS

If you have a disability and require a reasonable accommodation to complete the job application process, please contact JM Family's Talent Acquisition department at talentacquisition@jmfamily.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.