Vacations Marketing Coordinator

OVERVIEW: The Vacations Marketing Coordinator plays a key role in enhancing brand recognition, driving charter revenue, and generating qualified prospects for yacht purchases through creative and data-driven marketing initiatives. This role combines strategic planning with hands-on execution across traditional and digital marketing channels to support overall business growth.

KEY RESPONSIBILITIES:

• Develop and execute marketing plans to support charter sales and yacht sales.
• Manage digital and traditional campaigns including advertising, email marketing, social media, direct mail, printing, promotions, and partnerships.
• Support the VP of Vacations in the planning, development, and coordination of all marketing strategies and initiatives.
• Coordinate and deliver marketing support for group Flotillas, Getaways, and customer events.
• Maintain and grow brand visibility through sponsorships, partnerships, and trade show participation.
• Manage content calendars and ensure timely, engaging posts across digital and social channels.
• Track and analyze lead generation metrics, campaign ROI, and overall marketing performance.
• Conduct competitive research and provide market insights to inform marketing strategies.
• Maintain strong vendor relationships with ad agencies, technology partners, and public relations firms.
• Collaborate with internal teams to align marketing efforts with sales and customer experience objectives.
• Perform other duties as assigned

KEY SKILLS:

• Experience in marketing planning, campaign execution, and performance analysis.
• Strong organizational and project management skills with the ability to manage multiple deadlines.
• Excellent communication and interpersonal skills to collaborate with diverse teams and partners.
• Creative writing and content development skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher); familiarity with CRM and analytics tools (e.g., Google Analytics, HubSpot, Salesforce) preferred.
• Digital marketing knowledge including email, social media, and online advertising.
• Event planning and coordination experience.
• Ability to work independently and travel as required.

KEY RESULTS:

• Delivery of an annual marketing plan that supports revenue and lead-generation goals.
• Measurable growth in charter inquiries, yacht sales leads, and event participation.
• Effective coordination and execution of customer events, trade shows, and sponsorships.
• Increased social media engagement and digital presence.
• Strong internal and external relationships that contribute to marketing success.
• Timely, accurate, and creative execution of campaigns and projects within budget.