Vertical Marketing Manager
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Overview
Job Description
VERTICAL MARKETING MANAGER
THE POSITION IN A NUTSHELLAre you a marketing enthusiast with a passion for creating compelling messaging, value propositions, and go-to-market programs that drive customer value and market share gains? Do you thrive in a dynamic environment and love working with high-energy teams? If so, we have the perfect opportunity for you! We are seeking a vibrant and experienced Vertical Marketing Manager to join our team. Reporting directly to the CMO, the ideal candidate will have a proven track record of driving quantifiable marketing success in a business service environment.
WHAT YOU’LL BE DOING (and doing well!)
- Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3).
- Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities).
- Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation.
- Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings.
- Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions.
- Provide tools, playbooks, and vertical-specific messaging to support sales teams.
- Collaborate with business development to craft proposals, RFP responses, and vertical case studies.
- Support field with events, tradeshows (e.g., NFPA Conference, ISC West), and industry association activities.
- Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain.
- Track, measure, and report on vertical marketing performance and ROI.
- Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements.
- Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective.
WHAT WE LIKE ABOUT YOU
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Five (5)+ years of experience in B2B customer marketing
- Well versed in establishing differentiated customer value props, and messaging
- Strong understanding of qualitative and quantitative customer analytics
- Well-versed in customer lifecycle management
- Strong attention to detail, problem-solving, and decision-making abilities.
- Strong, positive culture contributor, with the ability to collaborate and influence.
- Knowledge of fire alarm and security systems is a plus.
- Ability to travel domestically up to 20%.
WHAT WE’RE BRINGING TO THE TABLE
- Competitive salary based on qualifications.
- Paid time off plan and holidays.
- 401(k) matching.
- Short term and long-term disability.
- Medical, dental, and vision plans with options.
- Life insurance.
- Professional career development opportunities.
- Tuition reimbursement program.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
