Vice President, Strategic Messaging & Communications

We are seeking a dynamic Vice President, Strategic Messaging and Communications, to join our marketing and communications leadership team at our HQ office in McLean, Virginia. This pivotal role will set the vision and lead the execution of company narrative and global external communications as part of integrated marketing campaigns that elevate brand awareness, thought leadership and reputation worldwide, ultimately contributing to lead conversion and business growth.

The ideal candidate brings a proven record of success in shaping messaging and communications strategies in a B2B tech environment. You will guide strategic messaging, oversee PR and social media strategy and serve as a key advisor and partner to internal stakeholders to ensure Appian's brand narrative resonates across global markets.

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

Key Responsibilities:

• Corporate Messaging: Own and evolve enterprise-wide messaging and shape narratives that build trust, relevance, and differentiation in the market.
• Public Relations: Lead PR strategy, consolidate agency spend, and manage global media relationships.
• Social Media Governance: Build strategy and governance for organic social; enable
• employee advocacy and executive visibility.
• Executive Communications: Serve as advisor and spokesperson for senior leadership;manage visibility in top-tier media.
• Team leadership: Empower and guide teams responsible for day-to-day execution while ensuring governance and strategic alignment.

Skills and Qualifications:

• Experience: 12+ years in B2B marketing and communications, with significant global leadership experience in messaging and external communications, preferably within technology or SaaS.
• Education: Bachelor's degree in Marketing, Communications, or a related field (advanced degree preferred).
• Leadership: Proven ability to lead global agency networks and influence at the executive level.
• Communications Expertise: Strong writing and editorial judgment, with a track record of shaping narratives that drive visibility and brand equity.
• Collaboration: Experienced in partnering cross-functionally and aligning global/regional teams toward shared outcomes.
• Executive Presence: Skilled at advising senior leadership and representing the brand externally.

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