Vice President, Brand and Digital Marketing - Waring Job ID 2023-01442
ConairStamford, Connecticut
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Job Description
Description
About the Role
We are seeking a visionary Vice President of Marketing to lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth through brand development, digital/eCommerce leadership, and integrated marketing execution.
The VP of Marketing will shape how we are perceived in the market - by end-users, operators, distributors, consultants, and rep groups - and will ensure we stand out in a competitive landscape. This role requires a balance of strategic vision and executional rigor, with a strong bias toward digital transformation and demand creation.
Key Responsibilities
Brand & Market Strategy
- Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users.
- Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments.
- Ensure consistent brand identity across all channels, experiences, and touchpoints globally.
Demand Generation & Growth Marketing
- Build campaigns that generate end-user demand and route leads through distribution partners.
- Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government.
- Leverage data-driven marketing to optimize campaigns for ROI and scalability.
Digital & eCommerce Leadership
- Own digital presence: Waring.com, eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels.
- Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion.
- Ensure the brand is leading in the shift toward self-service and online discovery for light equipment.
- Ensure the brand is initiating the discussion and benefitting from the secular shift from gas powered solutions to electric.
Content & Customer Engagement
- Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification.
- Effectively leverage legacy content and The Waring Collective, sustainability, food waste, etc.
- Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership.
- Build programs that enhance customer experience pre and post-sale, increasing brand loyalty.
Team & Cross-Functional Leadership
- Build and lead a high-performing marketing team across brand, digital, creative, and product marketing.
- Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies.
- Collaborate with Product and Culinary teams to launch innovations with maximum market impact.
Qualifications
- 12–15+ years in marketing leadership, ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries.
- Proven track record of building differentiated brands in competitive categories.
- Expertise in digital and eCommerce marketing, with hands-on experience in SEO, paid media, and online channel management.
- Strong grasp of distributor dynamics and B2B2C selling environments.
- Demonstrated success in demand generation, vertical marketing, and sales alignment.
- Strong leadership skills with ability to build and inspire a cross-functional marketing team.
- Excellent strategic thinking paired with operational execution capability.
What We Offer
- The opportunity to define and scale a brand that is reshaping the future of foodservice equipment.
- A seat at the leadership table with direct influence on company growth strategy.
- Competitive executive compensation, performance incentives, and long-term career opportunity.
- The resources and autonomy to make a transformational impact on how customers experience our brand and products.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.