Vice President of Public Relations

About the ClientBalance of Nature is dedicated to cultivating wellness through health education and phytonutrition. With a mission to “change the world, one life at a time,” the company is passionate about improving lives by promoting health, purpose-driven leadership, and customer success. Headquartered in Saint George, Utah, Balance of Nature fosters a collaborative culture that empowers teams and drives meaningful engagement.About the RoleThe Vice President of Public Relations will lead four core departments: Public Relations & Campaigns, Public Events & Services, Strategic Alliances & Affiliates, and the Success Department. This executive position also includes a seat on the Advisory Council, where the VP will provide strategic insights that shape the future of the company. The role demands a visionary leader with proven PR expertise, crisis management skills, and strong industry connections, particularly within the supplements or health and wellness sector.Key ResponsibilitiesBrand Strategy & Messaging: Develop and oversee a comprehensive PR strategy aligned with company goals, ensuring consistent messaging across media relations, influencer partnerships, and reputation management.Campaigns & Events: Direct large-scale campaigns and events to amplify product value, strengthen culture, and expand public exposure.Crisis Communications: Build and implement a crisis communication plan to protect brand trust and minimize risks.Strategic Alliances: Manage ambassador and corporate partner programs, ensuring consistent brand representation and expanded reach.Customer Advocacy: Collaborate with Marketing and CX teams to highlight customer success stories, enhance referrals, and drive brand advocacy.Leadership & Mentorship: Coach and develop department directors, facilitate professional growth, and lead performance planning.Cross-Functional Collaboration: Partner with Legal, Finance, HR, Product, and the Executive Council for unified execution.Performance Tracking: Define and report KPIs on sentiment analysis, media performance, campaign results, and referral growth.Qualifications5+ years of leadership experience in PR, corporate communications, or brand strategyBachelor’s degree in Communications, Public Relations, Marketing, or related field (Master’s preferred)Demonstrated success in managing media, campaigns, and teams in mission-driven organizationsExpertise in crisis management, digital marketing, media training, and public speaking (1+ year each)Proficiency with analytics and sentiment analysis toolsHands-on experience with platforms including Meltwater, Five9, Shopify, Gorgias, and TableauStrong event planning and execution backgroundExcellent communication, storytelling, and interpersonal skillsExtensive experience in the supplements, health, or wellness industryActive professional network within the health and wellness spacePurpose-driven leadership with a mentorship mindset and values-based decision-making