Video PLM and Program Manager - Strategic Initiatives

Video PLM and Program Manager - Strategic Initiatives

Description -

This role is responsible for securing approval for high-level global PSS plans and budgets, aligning them with organizational objectives, and creating a comprehensive GTM/PSS scorecard with associated metrics, goals, and benchmarks. The role also leads cross-functional and cross-organizational teams to develop and execute product introduction plans globally. Additionally, the role oversees global marketing operations, develops customer segmentation strategies, and partners with sales senior management to strengthen relationships and drive sales.Responsibilities

BUSINESS Responsibility 

• Short Term Planning for Poly Portfolio to identify market opportunity and threats, in order to help markets to achieve Revenue, GM, and share metrics. 
• Responsible for delivering the above-mentioned business parameters for designated set of Poly Video products. 

Product Roadmap and LIFE CYCLE MANAGEMENT

• Align within Global Product Management on existing product roadmaps, working closely with Market and Countries to ensure market specific requirements are included in Global Roadmaps. 
• Develop Business Cases and Products Solutions for specific markets Countries’ needs outside of existing roadmaps. 
• Continuously Monitor Technology and Competitive landscape and work to tune existing products and future roadmaps to ensure HP remains ahead of the technology curve in product offerings. 
• Manage the End-to-End Product Lifecycle, from pre-POR through End-Of-Life, looking to make the product introduction and exit transition as smooth as possible to Markets and avoiding business and financial impacts to market 

BUSINESS INTELLIGENCE:

• Continuous product portfolio analysis based on internal financials, market data and trends to provide insights to Market and Country business teams on opportunities in the market to drive business  
• Analyzing internal business and financial data to drive portfolio to optimize Revenue and Margin 

PRODUCT EVANGELISM:

• Developing Product Positioning strategy specific to Markets, including positioning for individual countries basis target segment and competitive landscape for each market. 
• Working with Marketing and New Product Introduction Teams to ensure effective launches of new products, create excitement and energy in the system, articulate the product positioning well through Product Launch Communications 
• Work with Global New Product Introduction Team to customize Global Positioning and Communication to suit the Market and Key Country requirements. 
• Develop communication tools, conduct product trainings, webinars, workshops to enable Country Category and Sales team to effectively tell the product story to customers 

PROJECT MANAGEMENT: 

• Participate in and often represent entire product category in growth initiatives and projects which cut across product lines. 
• Work with cross functional teams across marketing, supply chain, finance, Global Businesses and Countries to drive key projects for the region. 

BUSINESS MANAGEMENT and STRATEGIC INITIATIVES: 

Develops and secures approval for high-level global PSS plans and budgets on a global scale, aligning them with organizational objectives.

Leads cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.

Develops and owns a comprehensive GTM scorecard/dashboard, including associated metrics, goals, and benchmarks.

Leads the development of closed-loop post-analysis for marketing programs and identifies and executes indicated actions.

Develops and defines customer segmentation strategies at a global scale, tailoring PSS experiences to different customer segments.

Oversees global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.

Assists in the development of advanced sales training materials to empower the sales force.

Partners with sales senior management in retailer/reseller account calls/development to strengthen relationships and drive sales.

Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.

• Identifies cutting-edge analytical tools, models, and methods for making key business decisions.
• Prepare Business Dashboards
• Trend analysis
• Profitability analysis
• Market Sizing and Market Share analytics
• Budget / Quota / Game plan formalization
• Congruence / CI / WOS
• Contra guidelines
• Facilitate strategic initiatives.
• SKU Mix analysis
• Ageing & HOI stock analysis
• Complex Business simulations

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 10+ years of work experience, preferably in Category management, Product management, Business management, Business finance, Program management or a related field.Knowledge & Skills

Agile Methodology

Analytics

Business Development

Business Strategies

Business To Business

Customer Relationship Management

Data Analysis

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Marketing

Marketing Strategies

New Product Development

Product Management

Product Marketing

Product Strategy

Project Management

Thought Leadership

Value Propositions

The base pay range for this role is $130,350 to $200,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). 

Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including; 

• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"