VP, Client Marketing, CareCredit Vet/Pet Care
$150,000 - $250,000 / year
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Overview
Job Description
Job Description:
Role Summary/Purpose:
We are looking for a passionate,driven and experienced marketing leaderto drive growth for the Vet/Pet industry, one of our largest healthcare verticals. The VP, Vet/Pet Marketing role for CareCredit is a high-profile, fast-paced leadership positionresponsible for acquiring, engaging and growing provider and partner relationships. This position leads a team of marketing professionals, partners closely with the Vet/PetGeneral Manager and sales leadership. The VP, Vet/Pet Marketing establishes the strategic vision and plan for the industry including B2B and B2B2C, while collaborating withinternal cross-functional marketing teams to amplify in DTC, Content, PR and Lifecycle marketing channels to drive consumer acquisition and care usage of the CareCredit credit card at client locations in the Veterinary and Pet care industries.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Partner with Sales Leadership, and cross functional teams to develop integrated marketing strategies that acquire new providers deepen engagement and penetration with enrolled providers to meet company goals and KPIs.
Partner closely with Vet/Pet GM to develop go-to-market strategies for broader expansion into Pet care
Lead, manage and nurture the vet/pet marketing team help drive marketing KPIs as well as their professional growth and development
Liaison with the Insurance & Investmentsmarketing to integrate pet insurance marketing into the Veterinary channel
Nurture and expand relationships withvet/pet key opinion leaders and subject matter experts inthe Veterinary and Pet care space to drive advocacy, develop education and content to support CareCredit leadership position.
Drive alignment with the salesorganization byestablishing shared goals, integrated planning cadences, account targeting, and closed-loop feedback to ensure marketing programs translate into actionable pipeline for veterinary practices.
Partner with acquisition and lifecycle marketing to identify opportunities to drive repeat usage and content for supporting marketing programs
Work closely with analytics and finance to develop/ track campaign analytics and metrics to help optimize and prioritize effective GTM campaigns and programs.
Lead the development of an annual marketing calendar, leveragingallocated resources, manage multi-channel marketing campaigns
Lead the development of educational online and offline content to educate, engage and empower providers, consumers and cardholders to deepen relevancy, value and loyalty (webinars, videos, podcasts, case studies, and white papers, gamification)
Analyze research and data to translate into strategies. Identify intelligence gapsand field needed intelligence
Conduct primary research and secondary research to strengthen CareCredit leadership and drive industry transformation and new reasons to believe and change behavior
Executive level presentation development and delivery
Manage budget including forecasting and tracking
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's degree or, in lieu of a degree, a high school diploma and 15+ years of marketing experience
10+ years B2B marketing experience that includes strategicthinking, mission/vision development, developmentand management of comprehensive multi-channel marketing campaigns with strong experience in digital marketing
4+ years client-facing experience in a sales, marketing, or business development capacity
3+ years consumer marketing experience
Ability to travel ~25%
Ability and flexibility to travel for business as required
Desired Characteristics:
Veterinary and pet care marketing experience strongly preferred
MBA
Strategic thinker and self starter
Creative
Data storyteller
B2B/B2B2C marketing experience strongly preferred
Consumer and DTC marketing experience
C-Suite executive presence and presentation skills
Analyticaland data driven
Empathetic and inspiring leader – high emotional intelligence
Experience managing/partnering with creative agencies, research, business intelligence firms
Experience in market intelligence or research
Experience with consumer credit offers and B2B2C marketing programs
Flexible, high energy, self-starter with an emphasis on action rather than analysisAble to work in a fast-paced, complexenvironment and manage multiple strategies and partnerships with little supervision.
Collaborative team leader with ability to influence across all levels of organization
Excellent verbal and written communication and presentation skills
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
MarketingAutomate your job search with Sonara.
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